A year ago we reported on Samsung's embarrassing misstep trying to introduce their Tizen OS with Docomo jumping off the Tizen bandwagon at the last moment and instead focused on Apple's iPhone. Since that time there have been other missteps like missing a launch in Russia and India. Then on January 14 Samsung surprised everyone by actually introducing a Tizen OS based phone in India for under $100. So that finally got that monkey off their back only to be hammered by reviewers and those in India for producing a product that's completely underwhelming to say the least.
Samsung's first smartphone to run on its own Tizen OS based operating system called the Z1 received a frosty welcome after its launch in India, with reviewers and consumers criticizing its low-resolution cameras and dearth of software applications, reports Reuters.
Mumbai-based filmmaker Samir Ahmed Sheikh was in the market for a new phone for his wife and after checking out Samsung's new Z1 stated that "Samsung has been delaying the launch of this Tizen phone for a long time and when they finally did it, it turned out to be an under-powered phone." He added that "A simple comparison with any of the Android One phones will tell you how much the Z1 is missing."
IDC analyst Karan Thakkar told Reuters that "although the Z1's $92 price tag beat many of the best-known Android phones on cost, it still had plenty of strong competitors in the low-end segment. It's not always about the cheapest, customers are looking for specs ... There are already a plethora of devices running on Android that Indian customers can choose from."
With Xiaomi taking their winning smartphone formula to India, it's apparent that Samsung has panicked and pushed their Z1 Tizen OS based phone out to the Indian market far too quickly. It certainly clear that Samsung has stumbled badly again and with Apple's iPhone 6 sales rocketing in Korea in Q4 2014 to historic levels, Samsung is buckling under the pressure to mount a meaningful return to profits.
Yet with Tizen OS being so tightly tied to Samsung's new Internet of Things strategy, it just means it is back to the drawing board for Samsung to figure out how to make this a winner; something that's befuddled them from day one.