In December we reported that Apple had applied for the "Works with Apple CarPlay" figurative trademark in Europe. Today the U.S. Patent Office reveals that Apple has now filed for the same trademark in the United States. Apple's CEO Tim Cook noted during their Financial Conference Call earlier this week that "CarPlay will be adopted by 30 automotive brands in 2015."

For those unfamiliar with Apple's CarPlay, it's a standard that was developed by Apple so as to allow devices running the iOS operating system to function with built-in display units of automobile dashboards. While unveiled as iOS in the Car during the opening keynote of the Apple Worldwide Developers Conference (WWDC) on June 10, 2013, it was later formally renamed CarPlay on launching to the public on March 3, 2014, at the Geneva Motor Show.

Apple's Trademark Application In-Part for "Works with Apple CarPlay"

According to the U.S. Patent and Trademark Office's documentation, the trademark was officially filed under International Class 009. Apple's filing presented the following specific verbiage for this class as follows:

"Computers; computer peripheral devices; computer hardware; hand held computers; tablet computers; handheld digital electronic devices and software related thereto; handheld mobile digital electronic devices capable of providing access to the Internet and for the sending, receiving, and storing of telephone calls, faxes, electronic mail, and other digital data; car audio apparatus; global positioning system (GPS) devices; telephones; wireless communication devices for voice, data or image transmission; computer software; global positioning system (GPS) computer software; computer software for travel and tourism, travel planning, navigation, travel route planning, geographic, destination, transportation and traffic information, driving and walking directions, customized mapping of locations, street atlas information, electronic map display, and destination information; computer software for creating, authoring, distributing, downloading, transmitting, receiving, playing, editing, extracting, encoding, decoding, displaying, storing and organizing text, data, graphics, images, audio, video, and other multimedia content, electronic publications, and electronic games; computer software for use in recording, organizing, transmitting, manipulating, and reviewing text, data, audio files, video files and electronic games in connection with computers, media players, telephones, and handheld digital electronic devices; computer software for use on handheld mobile digital electronic devices and other consumer electronics; voice recognition software; electronic mail and messaging software; computer software for accessing, browsing and searching online databases; data synchronization software."

Priority is based on foreign filing: Apple has a bona fide intention to use the mark in commerce on or in connection with the identified goods and/or services and asserts a claim of priority based on Jamaica application number 65169, filed 07/31/2014.

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