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T-Mobile's CEO Continues his Un-Carrier War Cry and States that it's the Apple Watch that will Take Wearables Mainstream

T-Mobile's CEO John Legere didn't mince his words about the fabled Bendgate back in October. To him it was all a bunch of Horse sh*t, to mark his words. He's definitely outspoken and an in-your- face type of CEO. Today Legere is stepping up his war cry by calling 2015 as he sees it. He steps on his competitors while talking a little about Apple in between punches.


According to the doctrine of T-Mobile's CEO, "The wireless revolution has not only been sparked, it's become a movement – and it's not slowing down, it's speeding up....to warp speed." Here are a few of his key points:


  • Two-thirds of devices will be sold without subsidies and more than half of US wireless customers will be contract-free
  • Overages will still be rampant.
  • They'll go Toe-to-Toe with Verizon's network almost everywhere … and win.
  • AT&T will find new ways to cause their customers pain
  • Verizon will continue to Baffle American wireless customers with BS promos
  • Wearables and Phablets will be the big device stories of 2015, with the Apple Watch marking the tipping point when wearables go from niche to mainstream.
  • Phablets will sky rocket to 50% of the market.


The most recent phablet stats from Flurry showed phablets took a huge leap in Q4 2014 and of course with Apple's iPhone 6 Plus leading the way, Legere's view of it skyrocketing sounds about right, though it might not get to the 50% mark in 2015. That would be a bit of surprise if it did.


In the end, you could check out T-Mobile's crafted Propaganda Chart of benefits below which lists their perceived advantages over their competitors. I'm sure that some in the industry would disagree with this chart, but it's part of Legere's Sermon on the Mount for the coming year and so take it for what it is. Legere carefully crafted a winning hand for his company with this chart. Whether their advantage chart reflects reality is up to you to carefully check out.


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