After Samsung's profits fell by more than 60%, Gartner's latest smartphone report rubs it in that Samsung's market share in China dropped a whopping 28.6% year-over-year with Xiaomi hammering them without mercy. In respect to worldwide sales, Samsung still rang in as the number one volume leader proving volume without profit is simply a useless stat. They're king of nothing. While Apple's market share grew in Q3, we'll have to wait for the stats covering Q4 to know how much the iPhone 6 advanced the market share needle point for Apple.
#1 Samsung: Sales of Samsung's feature phones and smartphones declined in the third quarter of 2014, and Samsung lost market share in both markets. Samsung's deepest decline came from feature phones, which decreased by 10.8 percent year-over-year. Demand for Samsung's smartphones weakened mostly in Western Europe and Asia. Samsung's smartphone sales declined 28.6 percent in China, the biggest market for Samsung.
#2 Apple: Sales of iPhones grew 26 percent in the third quarter of 2014. With the introduction of two large-screen phones for the first time, the iPhone 6 and iPhone 6 Plus, Apple managed to neutralize the advantage of Android competitors.
Gartner expects Apple to experience its biggest ever fourth-quarter sales, with both of its large-screen phones seeing demand exceed supply since their launch.
A Royal Battle for the Third Spot
Although Huawei moved into the No. 3 position in the third quarter of 2014 there is still less than 1 million units between the bottom-three smartphone vendors in the top five. Xiaomi made its debut among the top-five smartphone vendors. It experienced the highest growth of the quarter, with an increase of 336 percent driven by strong performance in China where it became market leader.
Another factoid found in Gartner's report is that Android's Q3 market share grew from 82% to 83.1%. Apple's iOS grew from 12.1% to 12.7%. Windows Phone OS dropped from 1.8 to 0.8% while Blackberry and other operating systems experienced further losses.