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10A News - Rumor
A Taiwan supply chain report this morning notes that shipments of Apple's new MacBook Air model with a 12-inch Retina screen have begun shipping in small volumes with large-volume shipments to begin in November. Whether this will translate into the MacBook Air being in Apple Stores for the holidays is unknown at this time, as some suggest that the MacBook Air may slip into 2015. Yet the twist to this report rests on the news that Apple products shipping in 2015 will introduce a new 3D-Like logo.

 

An intriguing aspect of today's report involves Apple planning to upgrade the technologies used for printing its logo onto devices and will use laser cutting and unique embedded technologies to make the logo 3D-like and shine at the edges. All Apple's products will feature the new logo in 2015, starting with the next-generation iMac. Other reports floating in blogosphere this morning are saying that Apple's 21 iMac may be delayed until 2015 and so it may be the first Apple product to sport the new logo.

 

Oddly the report from Taiwan is about the MacBook Air with a Retina display and yet they threw in the news about Apple's new 3D-like logo. Whether the new logo will be applied to the MacBook Air that's now in-the-works or one for late next year is unknown at this time.

 

On a last note, the report states that with Apple currently able to ship 12-13 million MacBooks, 4-5 million iMacs, 75 million iPads and 180 million iPhones a year, they're treating the logo upgrade plan very carefully. 

 

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