Today Samsung introduced their all-new Galaxy Note Edge in Berlin to show that they intend to take the battle to Apple as the iPhone is expected to enter the Phablet market next week with a 5.5 inch model. With Apple coming onboard, the Phablet market is set to break records this fall and for all of 2015. According to a new forecast from IDC, worldwide phablet shipments (smartphones with screen sizes from 5.5 to less than 7 inches) will reach 175 million units worldwide in 2014 and top 318 million in 2015.
Melissa Chau, Senior Research Manager with IDC's Worldwide Quarterly Mobile Phone Tracker stated that "With Apple expected to join the space in the coming weeks, we anticipate even more attention on phablets as larger screen smartphones become the new norm."
In 2014 IDC expects smartphones to represent about 70% of the total market. By 2018 that will grow to 75.6%. While consumers in places like the United States and Western Europe are likely to own a combination of PCs, tablets, and smartphones, in many places the smartphone — regardless of size — will be the one connected device of choice.
Tom Mainelli, Program Vice President with IDC's Devices and Displays added that "Clearly, mobile computing is a space where consumers are still trying to figure out what mix of devices and screen sizes will suit them best. What works well today could very well shift tomorrow as phones gain larger screens, tablets become more powerful replacements for PCs, and even smart watch screens join the fray."