A new report found in the fashion section of the New York Times is brutally honest. Reporter Nick Bolton states that "It's time we stopped calling the current crop of gadgets "wearable tech." Instead, I propose we start giving them a more appropriate name: "ugly tech." I think most would agree with Bolton. The only one that could change all of that would likely be Apple who is reportedly to provide consumers around the world with a glimpse of the coveted iWatch that's due to arrive "sometime" in the coming year.
Bolton writes that "While we don't have much of an idea what the coveted iWatch will look like, I was able to glean one small detail from people at Apple who work on the company's wearables. If anyone can change the perception of wearables and ugliness, it's definitely Apple.
According to a designer who works at Apple, Jonathan Ive, Apple's design chief, in bragging about how cool he thought the iWatch was shaping up to be, gleefully said Switzerland is in trouble — though he chose a much bolder term for 'trouble' to express how he thought the watchmaking nation might be in a tough predicament when Apple's watch comes out." Ha, I think we can easily guess what that word was.
Up until recently the iWatch has been a device that has taken on mythical proportions even though there have been a few Apple patents on the wrist band device with one coming to light just last week. The timing of such a device has been all over the place and most recently was to launch on September ninth and then shifted dramatically to it launching "sometime" in 2015.
In the end, just seeing the iWatch (or whatever Apple calls it) on September ninth will be enough to pump up the Apple community while silencing Apple's critics in one fell swoop. Yet sometimes waiting too long for a device could be a letdown. So here's to hoping that Jony Ive's design can finally put an end to ugly and redefine if not reinvent what a smartwatch or fitness band was really meant to be.
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Related Report March 17, 2014: Jonathan Ive: We're at the Beginning of a Remarkable Time