Apple Files for the Apple "Pay" Trademark
On September 17, 2014, the US Patent & Trademark Office published Apple's latest registered trademark for Apple "Pay" under application number 86393745. For those of you, who missed the Apple Event that introduced Apple Pay, let it be said that "Apple Pay" is a mobile payment and digital wallet service by Apple Inc. that lets users make payments using Apple devices. It is scheduled to launch in the United States in October 2014 for the iPhone 6 and iPhone 6 Plus, and Apple Watch in 2015. The iPhone 6 will wirelessly communicate with point of sale systems using a near field communication (NFC) antenna and a dedicated chip that stores encrypted payment information known as the Secure Element. It will also work with Apple's Touch ID. Starting in October, Macy's, Bloomingdales, Walgreens, Duane Reade, Subway, McDonald's and others will offer Apple Pay at their counters. The service will only be available in the US in 2014. No dates have yet been set for rolling this new service out in other countries.
Apple Files Trademark Application for Apple "Pay"
According to US Patent and Trademark Office's documentation, the trademark was filed under International Class 036 which specifically covers "Financial services; financial transaction services; bill payment services; providing secure commercial transactions; debit and credit card services, electronic payment services."
The original filing date with USPTO is noted on the application as September 12. Why there was a five day delay in publishing it is unknown. The logo provided for in the application includes Apple's logo that has already been registered. We also covered Apple's legally revised Apple logo that covers Apple Pay last week in this report.
For more information about Apple's new "Apple Pay" electronic wallet service for the iPhone 6, see Apple's special webpage.
Patently Apple presents a basic summary of new trademark filings with their associated graphics for journalistic news purposes as each such trademark is revealed by the U.S. and/or other foreign Patent & Trademark Offices. This category covers a few Industrial Design reports each year while others could be found in our granted patent archives. Readers are cautioned that the full text of any trademark application should be read in its entirety for further details. About Comments: Patently Apple reserves the right to post, dismiss or edit comments.
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