Right after yesterday's Apple Event that unveiled the new iPhone 6 and iWatch, Apple's European legal firm of Edwards Wildman Palmer filed six trademark applications for "Apple Watch." Four have the symbol of Apple's logo in front of the word "Watch" while the remaining two applications cover the trademark for two words "Apple Watch." In total, Apple's legal representatives filed the new trademarks under a total of eleven International Classes for protection and clarification. The "Apple Watch" trademarks cover such matters as financial transactions, fitness and wellness sensors and much more. Apple's new marketing trend may mark the end of the "ibranding" era. REPORT UPDATE Sept. 13, 2014 8AM PST: Apple filed three trademark filings for Apple Watch in the US late Friday covering International Classes 9, 10 and 14.
Apple's Files Several Trademark Applications in Europe for "Apple Watch"
Apple filed several trademark applications in Europe late yesterday covering their new "Apple Watch" branding. For reference sake, the actual trademark application numbers include the following: 013240668, 013240692, 013240701, 013240726, 013240973 and 013240981.
According to the European Patent Office documentation that's being made public, the first four Apple Watch trademark filings were filed under four International classes noted as 9, 10, 14 and 44. The last three classes in this first group of International Classes are brief and to the point while class 9, which specifically represents computers, covers everything under the sun including televisions, garage door and drape openers.
International Class 009: Computers; computer peripheral devices; computer hardware; computer gaming machines; hand held computers; tablet computers; personal digital assistants; electronic organizers; electronic notepads; electronic book readers; handheld electronic game units adapted for use with an external display screen or monitor; handheld digital electronic devices and software related thereto; handheld mobile digital electronic devices capable of providing access to the Internet and for the sending, receiving, and storing of telephone calls, faxes, electronic mail, and other digital data; electronic handheld units for the wireless receipt, storage and/or transmission of data and messages, and electronic devices that enable the user to keep track of or manage personal information; sound recording and reproducing apparatus; MP3 and other digital format audio players; digital audio recorders; digital video recorders and players; audio cassette recorders and players; video cassette recorders and players; compact disc recorders and players; digital versatile disc recorders and players; digital audio tape recorders and players; radios, radio transmitters, and receivers; audio, video, and digital mixers; audio amplifiers; audio receivers; audio decoders; car audio apparatus; earphones, headphones; audio speakers; microphones; audio components and accessories; modems; network communication apparatus; electronic communication equipment and instruments; audiovisual teaching apparatus; optical apparatus and instruments; telecommunications apparatus and instruments; global positioning system (GPS) devices; telephones; wireless communication devices for voice, data or image transmission; cables; apparatus for data storage; magnetic data media; chips, discs and tapes bearing or for recording computer programs and software; facsimile machines; cameras; batteries; televisions; television receivers; television monitors; set top boxes; computer software; computer and electronic games; global positioning system (GPS) computer software; computer software for travel and tourism, travel planning, navigation, travel route planning, geographic, destination, transportation and traffic information, driving and walking directions, customized mapping of locations, street atlas information, electronic map display, and destination information; computer software for creating, authoring, distributing, downloading, transmitting, receiving, playing, editing, extracting, encoding, decoding, displaying, storing and organizing text, data, graphics, images, audio, video, and other multimedia content, electronic publications, and electronic games; computer software for use in recording, organizing, transmitting, manipulating, and reviewing text, data, audio files, video files and electronic games in connection with computers, televisions, television set-top boxes, audio players, video players, media players, telephones, and handheld digital electronic devices; computer software to enable users to program and distribute text, data, graphics, images, audio, video, and other multimedia content via global communication networks and other computer, electronic and communications networks; computer software for identifying, locating, grouping, distributing, and managing data and links between computer servers and users connected to global communication networks and other computer, electronic and communications networks; computer software for use on handheld mobile digital electronic devices and other consumer electronics; electronic publishing software; electronic publication reader software; computer software for personal information management; downloadable pre-recorded audio and audiovisual content, information, and commentary; downloadable electronic books, magazines, periodicals, newsletters, newspapers, journals, and other publications; database management software; character recognition software; voice recognition software; electronic mail and messaging software; computer software for accessing, browsing and searching online databases; electronic bulletin boards; data synchronization software; application development software; user manuals in electronically readable, machine readable or computer readable form for use with, and sold as a unit with, all the aforementioned goods; electrical and electronic connectors, couplers, wires, cables, chargers, docks, docking stations, interfaces, and adapters for use with all of the aforesaid goods; computer equipment for use with all of the aforesaid goods; electronic apparatus with multimedia functions for use with all of the aforesaid goods; electronic apparatus with interactive functions for use with all of the aforesaid goods; accessories, parts, fittings, and testing apparatus for all of the aforesaid goods; covers, bags and cases adapted or shaped to contain all of the aforesaid goods; navigational instruments; apparatus to check stamping mail; cash registers; mechanisms for coin-operated apparatus; dictating machines; hemline markers; voting machines; electronic tags for goods; prize selection machines; weighing apparatus and instruments; measures; electronic notice boards; measuring apparatus; wafers [silicon slices]; integrated circuits; fluorescent screens; remote control apparatus; lights conducting filaments [optical fibers]; electric installations for the remote control of industrial operations; lightning arresters; electrolyzers; fire extinguishers; radiological apparatus for industrial purposes; lifesaving apparatus and equipment; whistle alarms; sunglasses; animated cartoons; egg-candlers; dog whistles; decorative magnets; electrified fences; electrically heated socks; alarms, alarm sensors, and alarm monitoring systems; residential security and surveillance systems; smoke and carbon monoxide detectors; thermostats, monitors, sensors, and controls for air conditioning, heating, and ventilation devices and systems; electric and electronic door and window locks and latches; garage door openers; curtain, drape, window shade, and window blind openers; lighting controls.
International Class 10: Health, fitness, exercise, and wellness sensors, monitors and displays; medical apparatus and devices.
International Class 14: Horological and chronometric instruments; watches; clocks; timepieces; chronographs for use as timepieces; chronometers; watchstraps; watch bands; cases for watches, clocks, and horological and chronometric instruments; parts for watches, clocks, and horological and chronometric instruments; jewelry.
International Class 44: Health, fitness, exercise, and wellness monitoring and assessment services; providing information in the fields of health, fitness, exercise, and wellness; providing a website featuring information on health, fitness, exercise, and wellness.
Seven Additional International Classes for Apple Watch
Apple's last two trademark filings added seven new International Classes to protect their branding and are noted as classes 35, 36, 37, 38, 41, 42 and 45 as follows:
International Class 35: Business management; business administration; business consulting services; providing office functions; advertising agency services; advertising, marketing, and promotion services; advertising and marketing consultation; sales promotion services; promoting the goods and services of others; conducting market research; analysis of advertising response and market research; design, creation, preparation, production, and dissemination of advertisements and advertising material for others; media planning services; administration of consumer loyalty programs; arranging and conducting incentive rewards programs to promote the sale of goods and services; computerized database and file management; data processing services; creating indexes of information, sites and other resources available on global computer networks and other electronic and communications networks for others; providing, searching, browsing and retrieving information, sites, and other resources available on global computer networks and other electronic and communications networks for others; organizing content of information provided over a global computer network and other electronic and communications networks according to user preferences; providing business, consumer, and commercial information over computer networks and global communication networks; business services, namely, providing computer databases regarding the purchase and sale of a wide variety of products and services of others; compilations of directories for publishing on the Internet and other electronic, computer and communications networks; retail store and online retail store services; retail store services provided via the Internet and other computer, electronic and communications networks; retail store services in the field of books, magazines, periodicals, newsletters, journals and other publications on a wide range of topics of general interest, provided via the Internet and other computer, electronic and communications networks; retail store services in the field of entertainment featuring movies, television programs, sporting events, musical works, and audio and audiovisual works, provided via the Internet and other computer, electronic and communications networks; retail store services featuring computer, electronic and entertainment products, telecommunications apparatus, mobile phones, handheld mobile digital electronic devices, and other consumer electronics, computer software, and accessories, peripherals, and carrying cases for such products, provided via the Internet and other computer, electronic and communications networks; product demonstrations provided in-store and via global communications networks and other electronic and communications networks; subscription services, namely, providing subscriptions to text, data, image, audio, video, and multimedia content, provided via the Internet and other electronic and communications networks; providing downloadable pre-recorded text, data, image, audio, video, and multimedia content for a fee or pre-paid subscription, via the Internet and other electronic and communications networks; arranging and conducting of commercial, trade and business conferences, shows, and exhibitions; information, advisory and consultancy services relating to all the aforesaid.
International Class 36: Financial services; financial transaction services; bill payment services; providing secure commercial transactions; credit and debit card services; payment authorization, verification, and transaction processing services; electronic payment and funds transfer services.
International Class 37: Repair and installation services; maintenance, installation and repair of computer hardware, computer peripherals and consumer electronic devices; consulting services in the field of maintenance of computer hardware, computer peripherals, and consumer electronic devices; installation, maintenance, consulting, and technical support services with respect to lighting, air conditioning, ventilation, heating, alarm, security, surveillance, and home automation devices, controls, and systems.
International Class 38: Telecommunications; communication and telecommunication services; communication by computer, computer intercommunication; telex, telegram and telephone services; facsimile, message collection and transmission services; transmission of data and of information by electronic means, computer, cable, radio, teleprinter, teleletter, electronic mail, telecopier, television, microwave, laser beam, communications satellite or electronic communication means; providing wireless telecommunications via electronic communications networks; electronic transmission of data and documentation via the Internet or other electronic communications networks; electronic mail services; delivery of messages by electronic transmission; wireless digital messaging, paging services, and electronic mail services, including services that enable a user to send and/or receive messages through a wireless data network; rental and hire of communication apparatus and electronic mail-boxes; electronic news services; providing online bulletin boards for the transmission of messages among computer users; telecommunication access services; providing telecommunication access to websites; providing telecommunications access and links to computer databases and directories via the Internet and other electronic communications networks; providing access to online searchable databases of text, data, image, audio, video, and multimedia content; providing telecommunication access to electronic communications networks with means of identifying, locating, grouping, distributing, and managing data and links to third-party computer servers, computer processors and computer users; providing access to social networking websites; communication services, namely, matching users for the transfer of music, video and audio recordings via communication networks; providing telecommunications access to electronic communication networks, for transmission or reception of audio, video or multimedia content; transmission of digital audio, video and multimedia content by telecommunications; electronic transmission of audio and video files via computer and other electronic communications networks; audio broadcasting; video broadcasting; broadcasting or transmission of radio and television programs; broadcasting or transmission of video content via a global computer network; streaming of video content via a global computer network; streaming of audio content via a global computer network; webcasting services; information, advisory and consultancy services relating to all the aforesaid.
International Class 41: Education; providing of training; arranging and conducting classes, online classes, workshops, tutorials, and conferences and distributing related course materials; providing advice and information in the field of education; providing online publications; publishing of electronic publications; digital video, audio and multimedia publishing services; publication of text and graphic works of others; music publishing; digital imaging services; providing a website for the uploading, storing, sharing, viewing and posting of digital images, videos, online journals, and other related multimedia materials; online library services; providing information relating to publishing of electronic publications; entertainment; providing non-downloadable audio, video, and multimedia content; rental of digital entertainment content; providing radio programs; providing online computer games; providing a website featuring content in the fields of music and entertainment; conducting contests; providing information, reviews and personalized recommendations of entertainment content; recording, production and editing of radio and television programs; recording, production and editing services in the field of music, videos and film; creation of visual effects and graphics for others; providing advice and information in the field of entertainment; organizing music and film festivals for cultural and entertainment purposes; presentation of live performances; providing a facility for live performances; ticket reservation and booking services for entertainment, sporting and cultural events; physical fitness consultation and instruction; providing fitness and exercise facilities; providing a website featuring information regarding exercise and fitness; sporting and cultural activities; organizing and conducting sporting, cultural and arts events; providing online electronic schedules of sporting, educational and entertainment events; distribution of video tapes; toy rental; games equipment rental; animal training; modeling for artists; operating lotteries.
International Class 42: Scientific and technological services and research and design relating thereto; industrial analysis and research services; computer programming; design and development of computer hardware and software; design, development and maintenance of proprietary computer software in the field of natural language, speech, speaker, language, voice recognition, and voice-print recognition; rental of computer hardware and software apparatus and equipment; computer hardware and software consulting services; support and consultation services for developing computer systems, databases and applications; providing computer hardware or software information online; website creation, design and maintenance services; website hosting services; application service provider (ASP) services featuring hosting computer software applications of others; application service provider (ASP) services featuring software for creating, authoring, distributing, downloading, transmitting, receiving, playing, editing, extracting, encoding, decoding, displaying, storing and organizing text, graphics, images, audio, video, and multimedia content, and electronic publications; application service provider (ASP) services featuring software for use in connection with voice recognition software and voice-enabled software applications; providing online non-downloadable software; providing search engines for obtaining data via the internet and other electronic communications networks; creating indexes of online information, sites and other resources available on global computer networks for others; electronic storage of data, text, images, audio, and video; online social networking services; providing a social networking website; cartography and mapping services; information, advisory and consultancy services relating to all the aforesaid.
International Class 45: Personal assistant and personal reminder services; security services for the protection of property; security consultancy; providing services of selecting gifts for others; providing personal shopping assistance and consultancy; speech-to-text conversion services; providing customer-specific information to meet individual needs; computer dating and social introduction services; online social networking services; providing a social networking website.
In the end, Apple apparently decided to drop their efforts of trying to attain the iWatch trademark after years of filing trademarks around the world. Whether the decision to drop their familiar "ibranding" came from Apple Legal or Apple's executive team is unknown at this time. Yet going forward, we're likely to see this trend continue.
Patently Apple presents a basic summary of new trademark filings with their associated graphics for journalistic news purposes as each such trademark is revealed by the U.S. and/or other foreign Patent & Trademark Offices. This category covers a few Industrial Design reports each year while others could be found in our granted patent archives. Readers are cautioned that the full text of any trademark application should be read in its entirety for further details. About Comments: Patently Apple reserves the right to post, dismiss or edit comments.
Apple's initial trademark filings didn't cover "Apple Watch Sport" or "Apple Watch Editon." If Apple files for these trademarks in the next two weeks we'll simply update this report. Otherwise we'll post new reports.
UPDATE SEPT 13, 2014 8:00 AM PST: Apple filed three trademark applications late on Friday for "Apple Watch" in the US. The application numbers revealed were 86389914, 86389945 and 86390028.