The report states that "The Galaxy S5, which debuted globally last month, has received a lukewarm response from consumers due to its lack of eye-popping hardware innovations, while its plastic case design has been panned by some critics for looking cheap and made out of a conveyor belt. The Wall Street Journal said the gold-coloured back cover on the S5 looked like a Band-Aid."

The reality out of Korea flies in the face of the new Galaxy S5 being a raging success in certain media circles and further confirms what the Korean Mobile Carriers stated back in April regarding slower than expected sales.  

Chang, a former professor who studied at the School of the Art Institute of Chicago, will continue to lead Samsung's design centre which oversees its overall design strategy.

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