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Apple Seeks Trademark for "Touch ID"

40. Trademark
The US Patent & Trademark Office officially published Apple's latest trademark filing for "Touch ID," which was filed earlier in the week. For those unfamiliar with Apple's Touch ID, it's a fingerprint recognition feature, that's currently available on the seventh generation of iPhone, the iPhone 5S. Touch ID is heavily integrated into iOS 7 allowing users to unlock their phone, as well as make purchases in the various Apple digital media stores. Apple's Vice President of Marketing Phil Schiller announced the new Touch ID feature at Apple's iPhone media event on September 10, 2013. It's fully expected that Apple's Touch ID security feature will be integrated into additional hardware beyond the iPhone 5S sometime later this year. Report Updated at 1:15 PM PST.


Apple's Trademark Application In-Part for "Touch ID"


Apple filed for the Touch ID trademark with the US Patent and Trademark Office under serial numbers 86176209 and 86176178 which is illustrated in-part below.


2AA. Apple files for Touch ID trademark

According to US Patent and Trademark Office's documentation, Apple's trademark was filed under two International Classes as detailed below:


International Class 009: which covers the following "Computers; computer peripheral devices; computer hardware; handheld computers; tablet computers; handheld digital electronic devices and software related thereto; handheld mobile digital electronic devices capable of providing access to the Internet and for the sending, receiving, and storing of telephone calls, electronic mail, and other digital data; car audio apparatus; audio components and accessories; telecommunications apparatus and instruments; global positioning system (GPS) devices; telephones; wireless communication devices for voice, data or image transmission; cables; apparatus for data storage; global positioning system (GPS) computer software; computer software for use in recording, organizing, transmitting, manipulating, and reviewing text, data, audio files, video files and electronic games in connection with computers, televisions, television set-top boxes, audio players, video players, media players, telephones, and handheld digital electronic devices; computer software for use on handheld mobile digital electronic devices and other consumer electronics; cables, chargers, docks, docking stations, interfaces, and adapters for use with all of the aforesaid goods; computer equipment for use with all of the aforesaid goods; accessories, parts, fittings, and testing apparatus for all of the aforesaid goods; and covers, bags and cases adapted or shaped to contain all of the aforesaid goods."


International Class 035: Business consulting services; advertising agency services; advertising, marketing, and promotion services; advertising and marketing consultation; sales promotion services; the bringing together, for the benefit of others, of a variety of goods for review and purchase; promoting the goods and services of others; analysis of advertising response and market research; administration of consumer loyalty programs; arranging and conducting incentive rewards programs to promote the sale of goods and services of others; providing business, consumer, and commercial information over computer networks and global communication networks; business services, namely, providing computer databases regarding the purchase and sale of a wide variety of products and services of others; retail store services; online retail store services provided via the Internet and other electronic and communications networks; retail store services in the field of books, magazines, periodicals, newsletters, journals and other publications on a wide range of topics of general interest; retail store services in the field of entertainment featuring movies, television programs, cultural events, sporting events, electronic games, computer software applications, musical works, and audio and audiovisual works; retail store services featuring computers, consumer electronics, telecommunications apparatus, mobile phones, handheld digital electronic devices, computer software, and accessories, peripherals, and carrying cases for such products; information, advisory and consultancy services relating to all the aforesaid.


Apple asserts a claim of priority based on Jamaican application number 63134, filed 07/31/2013.


Update: Apple filed for Touch ID with the same International Classes in China under application number 302878921. 


130. PA - Bar - NoticePatently Apple presents a basic summary of new trademark filings with their associated graphics for journalistic news purposes as each such trademark is revealed by the U.S. and/or other foreign Patent & Trademark Offices. This category covers a few Industrial Design reports each year while others could be found in our granted patent archives. Readers are cautioned that the full text of any trademark application should be read in its entirety for further details. About Comments: Patently Apple reserves the right to post, dismiss or edit comments.




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