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Apple Acquires Social Analytics Firm Topsy

10. News
Apple has been on roll of late acquiring a series of companies from transit mapping to indoor GPS right through to an Israeli 3D Sensing Company PrimeSense last month. Today the Wall Street Journal reports that Apple has just acquired social-media analytics firm Topsy Labs Inc. for more than $200 million.


Topsy specializes in data from Twitter, offering tools to analyze tweets and other information to help track consumer sentiment. Its tools can decipher how often a specific term is tweeted, find an influential person on a specific subject, or measure the exposure of an event or campaign.


At the moment, it's unclear as to how Apple intends to use Topsy. The Wall Street Journal surmises that there "may be opportunities to link Topsy's technology with Apple's iTunes Radio, an online-streaming-music competitor to Pandora Media Inc. and Spotify AB. One possible scenario would use data from Topsy to alert listeners to songs that are trending or artists being discussed on Twitter."


Yet it's likely another tool to help strengthen Apple's iAd platform as Topsy could provide marketers with real-time data to sell targeted advertising on iTunes radio. For more on this, see the full WSJ report.


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