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Qualcomm Demotes Exec for Slighting Apple's A7 Processor

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Qualcomm's Chief Marketing Officer Anand Chandrasekher who recently called Apple's new 64bit A7 processor powering the iPhone 5S a marketing gimmick has been demoted to a new position that will cover "exploration of certain enterprise related initiatives." The new position that holds no official title takes is effective immediately.


Chandrasekher raised eyebrows early this month for comments he made about Apple's 64-bit A7 processor. When recently asked about the advantage of 64-bit architecture by IDG News Service, Chandrasekher said it had zero benefit, since the iPhone 5s doesn't have the memory to take advantage of the 64-bit architecture.

 

2. Qualcomm Exec demoted

Apple is a top Qualcomm customer who supplies them with radio chips that connect iPhones and iPads to 3G and 4G cellular networks. In a Qualcomm statement they stated that "The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate. The mobile hardware and software ecosystem is already moving in the direction of 64-bit."


Jim McGregor, principal analyst with Tirias Research stated that "A lot of times the hardware leads the software. When you give programmers more memory, they use it. And Apple didn't necessarily position it only as a smartphone processor."

 

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