On August 30, 2013, the US Patent & Trademark Office published Apple's latest registered trademark for "Passbook" under registration number 4,391,155. The trademark which was officially granted on Monday was originally filed for in November 2012. The Passbook icon was granted registered status on August 01, 2013. Passbook is an application in iOS that allows users to store coupons, boarding passes, event tickets, store cards, 'generic' cards and other forms of mobile payment. Passbook debuted during Apple's World Wide Developer Conference on June 11, 2012 and released on September 19, 2012.
Apple's Registered Trademark Certificate for "Passbook"
Legally speaking, Apple's Passbook trademark was filed under International Class 035 which covers the following: "advertising, marketing, and promotion services; promoting the goods and services of others by providing coupons, tickets, passes, rebates, gift cards, gift certificates, discounts, special offers, and vouchers for the goods and services of others, and by distributing advertising material and providing information about the goods, services, events and activities of others; advertising and marketing services, namely, promoting the goods and services of others by providing links to the websites of others and enabling sales of gift cards and gift certificates of others."
Apple's Passbook icon was registered on August 01, 2013 as noted below.
Apple's Passbook is the first part of Apple's future iWallet service.
Lastly, it should also be noted than in October 2012 we posted a report titled "Ameranth Sues Apple over their new Passbook Ticketing System." The status of this lawsuit is unknown at this point in time.
Patently Apple presents a basic summary of new trademark filings with their associated graphics for journalistic news purposes as each such trademark is revealed by the U.S. and/or other foreign Patent & Trademark Offices. This category covers a few Industrial Design reports each year while others could be found in our granted patent archives. Readers are cautioned that the full text of any trademark application should be read in its entirety for further details. About Comments: Patently Apple reserves the right to post, dismiss or edit comments.