We all applaud Apple's famed Industrial Designer Jony Ive and his team for being so meticulous about every facet of design. At this year's World Wide Developer Conference, Apple began with a special video articulating how designing something original takes focus. Apple notes that they'll simplify a product; perfect a product; and even start over until everything they touch enhances each life it touches. Only then will Apple sign their work "Designed by Apple in California." They even built an ad campaign around that philosophy. This is the Apple we know and love.

Then on Friday AppleInsider posted a report titled "Supposed 'iPhone Lite' shows up with FCC & other legal notices in new picture." They presented a photo that had the so called FCC notice on it in glaringly large black type with an ugly black Apple logo. Does that really look like something that Jony Ive and Tim Cook would sign off on? I highly doubt it.

Today, Apple creatively uses hollow type to mute the FCC code on the white iPhone 5. They do an even better job of muting the code on the colored iPod touch. Are we being too picky on this point? Maybe, but time will tell if we are.

A link to another report within AppleInsider's report presented us with a series of absolutely crappy looking make-believe future iPhones and an amateurish schematic of the design from a blog called "KANG."

On the iPhone 5, Apple's backsied logo has a particular distinctive sheen to it as do Apple's colored iPod touch products as you can see below. Yet in the so-called iPhone lite photo we simply see an ugly cheap black logo stamped on the back cover that looks like pure garbage. Nothing at all that you'd expect from Apple.

And how about those wacky colors that are presented in the iPhone lite photo? Can they be anymore repulsive? Ha! - I doubt it.  But the trixters tried to match Apple's iPod touch colors and failed. They couldn't go with dark gray because their stupid Apple logo stamp wouldn't have shown up, so they lightened it up. Are these guys funny or what?   

Some rumors are just not credible and in some ways are just insulting to think that someone would try to pawn this crap off as believable news. The Asian bloggers must have gotten a big laugh out of how easy it is to fool some in the Mac Press who are all too eager to eat anything up that has an Apple logo on it. On this point, I was laughing along with them.

If Apple ever released crap that even remotely looked like the photos released in a report this week, then clearly Jony Ive, Tim Cook and company would be the laughing stock of the industry and lose all credibility for meticulously caring about design.

So rightly or wrongly – I'll go on record as calling these make-believe photos as nothing but pure junk, plain and simple. What are your thoughts on this? Send in your comments.