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Research Shows Apple Handily Beating Samsung in Revenues

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Looking specifically at the results for the fourth quarter of 2012 (4Q12), combined shipments of desktop PCs, notebook PCs, tablets, and smartphones was nearly 378 million and revenues were more than $168 billion. In terms of market share, Apple significantly closed the gap with market leader Samsung in the quarter, as the combination of Apple's iPhone 5 and iPad Mini brought Apple up to 20.3% unit shipment share versus 21.2% for Samsung. On a revenue basis for the fourth quarter, Apple continued to dominate with 30.7% share versus 20.4% share for Samsung. Yes, that's the statistic that really matters, as everything else that the mainstream media is saying to prop up Samsung is just a lot of marketing noise.

Going forward, IDC expects that tablet shipments will surpass desktop PCs in 2013 and portable PCs in 2014. In 2013, worldwide desktop PC shipments are expected to drop by 4.3% and portable PCs to maintain a flat growth of 0.9%. The tablet market, on the other hand, is expected to reach a new high of 190 million shipment units with year-on-year growth of 48.7% while the smartphone market is expected to grow 27.2% to 918.5 million units.



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Jack Purcher

Hi Aksam,

The IDC report only mentions Samsung, not Samsung electronics

Nice try though.



Is it the whole Samsung or the Samsung ELECTRONICS part only? At first I thought it was the whole Samsung but it (maybe?) makes more sense that it is only Samsung ELECTRONICS.

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