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Apple's iPad Annihilates Competitors in February Web Traffic

1A - Apple leader in Tablet web traffic Share Sept 2012
In September 2012 Apple's CEO presented a web traffic share chart wherein the iPad commanded a stunning 91% share compared to just 9% for all other tablets. Cook found this quite humorous and stated that he didn't know what these other tablets were doing. "They must be in warehouses or store shelves or maybe in somebody's bottom drawer: he added. Today, Chitika reports that Apple's iPads in February once again crushed all other tablet makers combined with an 80.5% share in US and Canadian web traffic. For Apple fans the Chitika chart is a pure joy to view – so take a look for yourself.

To determine the current distribution of Web usage among leading tablet devices in February 2013, Chitika Insights sampled tens of millions of U.S. and Canadian tablet ad impressions running through the Chitika Ad Network. The data used to compile current market share was drawn across the time range of February 15th to February 21st, 2013.


In February, iPad users generated 80.5% of North American tablet Web traffic, and even though there was a 7.5% decrease from December, it was only a 0.5% decrease month over month. The report states that the Kindle Fire and Samsung Galaxy family of tablets posted positive gains between February and January, both rising 0.3% respectively. I keep saying to myself as I read these statistics about these big competitor gains – is it okay to laugh now?


2. Tablet Chart - February Tablet Usuage Share

The group of Other Android Tablets (made up of smaller competitors such as the Dell Streak or the Lenovo Idea) posted a 0.4% share gain this past month. This could be due to the lower average price point of off-brand Android tablets.


The report talks up the big gains from Apple's competitors, but in the end it's blah, blah, blah, Apple crushes 13 tablet competitors, end of story.


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