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The Apple Store's Distinctive Design & Layout is now a Registered Trademark

1. The Apple Store's Distinctive Design & Layout now a Registered Trademark
On January 24, 2013, the US Patent & Trademark Office published Apple's latest registered trademark certificate for Apple's "Distinctive Design & Layout." Apple was granted two designs officially on Tuesday covering their design in both color and black and white. This particular design is that of your typical mall centric Apple Store layout. Apple had originally filed for these trademarks in May 2010. The Apple Store's design was a noted passion in the biography of Steve Jobs by Walter Issacson. In fact all of chapter twenty-nine is dedicated to the history of the new Apple Stores. The late Steve Jobs once stated that "Unless we could find a way to get our message to customers at the store, we were screwed." When it comes to shopping for a new computer or mobile device today, the Apple Store experience has no equal in the industry. 


Apple's Registered Trademark Certificate for Apple Store's Distinct Design & Layout


2. Apple Store's destinctive design now a registered TM


Enlargement of the Legal Coverage Found in Apple's RTM Certificate Regarding the Apple Store Design


Enlargement of Legal Coverage in Apple's RTM for Apple Store design

Apple was granted their trademark in color under registration number 4,277,913 and in black and white under registration number 4,277,914.



T 03 Notice

Patently Apple presents a basic summary of new trademark filings with their associated graphics for journalistic news purposes as each such trademark is revealed by the U.S. and/or other foreign Patent & Trademark Offices. This category covers a few Industrial Design reports each year while others could be found in our granted patent archives. Readers are cautioned that the full text of any trademark application should be read in its entirety for further details. About Comments: Patently Apple reserves the right to post, dismiss or edit comments. 





Вид магазина похож на сельскую школу в Финляндии, только без стульев. Спасибо тебе, (IKEA)

The store looks like a village school in Finland, but with no chairs. Thank you, (IKEA)

Apple will keep this layout. They spent a solid 5 years in figuring it out.

Good eye on this one. I've been watching this application for some time, and have lectured on it and the differences between it and the Microsoft store's layouts. One wonders what the useful life of this registration will be - will Apple re-design their stores as frequently as their phones?

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