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NPD Forecast: Apple's iPad mini to Sell 8 Million Units in 2012

1. NDP Forecast - Apple's iPad mini to sell 8 million units in 2012
According to a new NPD DisplaySearch report published yesterday, Apple's forthcoming iPad mini will sell 8 million units in 2012 and give them more traction with consumers who love eBooks. 


The iPad mini, which is expected to hit store shelves in the last quarter of this year, will record worldwide shipments of 8 million units in 2012 and 20 million units next year, NPD DisplaySearch forecast.


The 7.85-inch tablet, with its slim design and low- power display, is aimed at consumers who enjoy reading on mobile devices, the research firm stated.


South Korea's LG Display Co. (LGD) and Taiwan's AU Optronics Corp. (AUO) are the two major display suppliers for the iPad mini. The mainstream in-plane switching technology is from LGD, while the advanced hyper-viewing angle technology is from AUO, the research company said.


Its forecast of 8 million units of iPad mini shipments for 2012 suggests that the device may enjoy better sales that tablets from other vendors.


South Korea's Samsung Electronics Co. was distant second with 2.39 million units and a 9.6 percent market share, followed by U.S. Internet retailer Inc. with shipments of 1.25 million and a 5.0 percent share, the report showed.


The research firm predicted iPhone 5 global shipments of 35 million units in 2012 and 126 million units in 2013.


Meanwhile, shipments of the new iPad will total 43 million units this year and 69 million units next year, the firm forecast.


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