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October 01, 2011


Hi Dick. If you like it, it's a compliment. Thank you.

I've covered IDF for years. I've never covered a Microsoft developer conference and may never again. But this is a special moment in time for Wintel and worth a balanced look. If I want to kick Wintel I have to also be fair and applaud them when something major that they're doing is worth noting.

For those out there that have hundreds of free or cheap iOS apps, I agree about it being better than groups. But for business people or adults who only have a dozen or two useful apps, "Groups" will be better. Though it's different strokes for different folks.

Could Apple take a good idea and make it better? Of course. The iPod was a better MP3 player, the iPhone a better smartphone. If Apple is challenged then it's good for all of us and that's the point that I'm making, in part.

Thanks again for your input Dick. You always have an intelligent view point.



Very interesting analysis and commentary -- somewhat of a departure from your prior articles. I like it!

The Metro UI looks interesting! But one of the apparent failings is when you get a lot of apps on the device -- the Tile and Group paradigm begin to break down. Too many Tiles in a Group and the information (usefulness) of a small, active tile degrades. Too many Groups and Tiles on the device and it becomes tedious to navigate to the desired app.

In Windows Phone 7, and I think in Windows 8, when you have a lot of apps the UI (of choice) defaults/degrades to a simple text list of apps -- that you scroll to find, then select to launch. AIR, there is a search capability, too.

iOS has less of an issue with a large number of apps because of the use of small icons (more apps to a screen) and folders containing more apps (than a group) and the Home button tap-pause-tap available of the Spotlight search.

I do like the concept of an intelligent "Hot Paste" where: when you navigate to an app the app can evaluate what's in the clipboard and determine if it wants to automatically include (with user override) the clipboard contents at the current location in the apps document. Some instances where the app may not want to automatically include the clipboard are: it already has the content; the content is not usable by the app; user preference.

The capability to do this already exists within iOS, OS X -- and I suspect Windows and Android. It is simple a matter of writing your app to examine the clipboard and take the appropriate action based on the clipboard content and the usefulness of that content to the app at that point in time.

The "Hot Search" is simply a variation on the "Hot Paste" using a different clipboard to hold the "Hot Search" term.

These are good ideas, and relatively easy to implement. I suspect we will see implementations in competing OSes and apps -- long before Windows 8 is available.

Thanks for you comment tmay. However, you state that I've stated that "MS can deliver a bipolar interface first pass." No, I said that "This is Microsoft we're talking about here, so they're bound to stumble many times before getting this right." My opening graphic makes that point as well.

You're also reading far too much into this. Saying that Windows 8 will be Microsoft's most popular OS over Windows 7 isn't much of a stretch considering that it will be expanding to ARM and perhaps other platforms. It's just a mathematical observation. ''

Even though using the tired old Minority Report as part of your comment is stale, the PreCog angle was funny.


The problem I have with your thesis is that it assumes that Intel is the only tech driver, that ARM is sitting on its hands, that AMD and NVIDIA are sitting on the sidelines, that MS can deliver a bipolar interface first pass, and that various peripheral players haven't any impact.

A year from now, Apple is going to have some $140B in cash/cash equivalents. They have the supply chain down to a science (designed by Tim himself) and they have the ability to turn on a dime because of their integrated business model. Apple will have access to technology not only from Intel, but from TSMC, IBM, Oracle, Arm, PowerVR, et al.

I coincidentally just watched "Minority Report". Neither of us is a PreCog, so I'll pass on predicting.

Maybe you should too.

Thanks for your honest comment Luis. However, Apple's timeline from their Think Different moment to actually producing something like iMovie actually took several years. So your iPhone example is the wrong example to compare this to. So in a short time, you'll be able to see that this was Microsoft's Think Different Moment in my view and we'll see Windows 8 on the the third phase of the Ultrabook which will offer a notebook-tablet combo by 2014 if not earlier. That's just going to happen Luis, like it or not.


Somewhere there was a quote (I think from Steve) about "creatives don't promise, they deliver."

Although you are right about Apple "shadow boxing," it keeps doing it very well, advancing by itself.
Or, as Steve said, "creativity is in Apple's DNA."

I'm tired of Microsoft promises. Although this are good ideas... still they are only ideas. OK, a little more.

When Apple announced the iPhone, maybe the most predated announcement, it showed a working model, cited price and delivery date.

With all due respect, your "Microsoft Think Different's Moment" is just your wishfull thinking.

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