
On October 13, 2011, the US Patent & Trademark Office published two patent applications from Apple that reveal a very detailed overview of an advanced avatar editing app. Using and creating Avatars has been a new trend emanating from Apple's engineering labs. The year began with Apple introducing us to "the Personalized Shopping Avatar" concept and have since followed through with an avatar creation tool for tablets in July and even mentioned Avatars being used in a mobile clubbing app just last week. In the bigger picture, Apple envisions the day when Avatars and related environments will be so rich that we'll be able to shop online in an Avatar centric Apple Store environment. When you think of the power of Apple's new Siri, an online Apple Rep with Siri's brain would seem very natural indeed. But for today, it's all about advanced creation and editing tools for Avatars. In the future, Apple envisions Avatars working with a wide variety of apps including but not limited to address books, chat sessions, video conferencing, email, games or any other application that could support an animated avatar. Apple is even working on a few humorous animated Avatars as well that will quickly replace antiquated emoticons. Apple obviously see's Avatars playing an expanding role in our online experiences, even when most of us just don't see it yet.