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Take That! Apple Expands their "App Store" Trademark in Europe

Take That - Apple Expands their Registered App Store Trademark in Europe 
Late last week the European Trademark Office published two of Apple's latest trademark filings that expand the coverage for their registered "App Store" trademark. The first is for their "figurative" trademark which is shown in our opening graphic above. The second covers the words "App Store." Apple has expanded coverage from four International Classes to ten. The new classes cover such things as games for the Game Center, books for iBooks (magazines and all manner of publications), education and hardware covering tablets. There's also another interesting classification that you'll learn about in this report that you might not want to miss out on. Lastly, what I like about this filing is its timing so closely after Microsoft's second objection to the App Store trademark. It's almost as if Apple is saying: Take that! I'm sure that they're saying other things, but we'll leave that to your imagination.  

 

To Microsoft: Take That!

 

Apple recently sued Amazon over the use of their trademark while Microsoft filed official opposition to Apple's proposed trademark. Peter Pachal of PC Magazine recently covered the wrangling over how Apple could trademark something as simple as the "App Store" while Microsoft filed their second opposition to this trademark. The thing is that Apple has three stores: The Apple Store, iTunes (formerly known as the iTunes Music Store) and the App Store. The App Store became so popular that Apple filed a trademark supporting it, titled There's an App for That.

 

The thing is that I don't remember Microsoft barking at iTunes, being that "tunes" is as generic a term for music as it gets. Would Microsoft feel any better if Apple called their App Store the iApp Store? Nonsense. And let's face it: Microsoft thought that Apple's revolutionary online App Store would fail and fall on its face. But now that Apple's App Store is the most successful store of its kind in the world, here walks in Microsoft all wounded, pouty and twisted with linguistic jokers pleading with the USPTO to pleeeease stop Apple's madness. Oh - What a circus!

 

The bottom line is that Apple's latest round of trademark expansions filed in Europe this week sure sounded like they were getting right into Microsoft's face and sneering:Take that! Don't you just love it?  

 

A Little Surprise in Apple's Filing

 

Sometimes you find phenomenal clues buried in the legalese of a patent or trademark filing and today we found a real winner. Apple is filing their trademark to cover financial transactions; credit card transactions and services; electronic cash transactions and – Home Banking. This goes beyond transactions for purchases at any of Apple's three online stores. Home banking and other fine details would support Apple's future venture into banking and ATM transactions via their venture into the iWallet market.

 

Apple had years to file International Classification for transactions for iTunes and never did. They're doing so now because they know that the iWallet and its related services are in the wind and it's time to start including that class of services into all relevant trademark filings. This is the first with many to follow going forward. That's very interesting, indeed.

 

Apple's History of App Store in EU's Trademark Office Database

 

Apple's App Store history in EU's database 

All of the added International Classes being added to the App Store are marked in red below as New. While the verbiage presented below is extensive, it's only right to spell out each of Apple's App Store classes out so that Microsoft's legal team could clearly be on notice, and well, choke on each one of them while they're at it.

 

Apple Trademark: International Class Details  

 

New - International Class 009: Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus; apparatus, instruments and materials for transmitting and/or receiving and/or recording sound and/or images; downloadable audio and video recordings; computers, tablet computers, computer peripheral devices; computer networks; fonts, typefaces, type designs and symbols in the form of recorded data; electronic communication equipment and instruments; telecommunications apparatus and instruments; computer and electronic games; computer software; computer hardware apparatus with multimedia and interactive functions; computer gaming machines; user manuals in electronically readable, machine readable or computer readable form for use with, and sold as a unit with, all the aforementioned goods; audio tapes for sale with booklets; sound, video and data recordings; digital audio and video players with multimedia and interactive functions; radios; audio, video, and digital mixers; navigation apparatus for vehicles (on board computers); cameras; video cameras; telephones; mobile telephones; portable digital electronic devices and software related thereto; handheld digital electronic devices and software related thereto; digital music and/or video players; MP3 and other digital format audio players; hand held computers, personal digital assistants, electronic organizers, electronic notepads; mobile digital electronic devices; global positioning system (GPS) devices; handheld and mobile digital electronic devices for the sending and receiving telephone calls, faxes, electronic mail, and other digital media; computer programs; pre-recorded computer programs for personal information management, database management software, character recognition software, telephony management software, electronic mail and messaging software, paging software, mobile telephone software; database synchronization software, computer programs for accessing, browsing and searching online databases, computer software for use in connection with online music subscription service, software that enables users to play and program music and entertainment-related audio, video, text and multi-media content, software featuring musical sound recordings, entertainment-related audio, video, text and multi-media content, computer software and firmware for operating system programs, data synchronization programs, and application development tool programs for personal and handheld computers; computer software for authoring, downloading, transmitting, receiving, editing, extracting, encoding, decoding, displaying, storing and organizing text, graphics, images, and electronic publications; downloadable electronic publications in the nature of books, plays, pamphlets, brochures, newsletters, journals, magazines, and periodicals on a wide range of topics of general interest; computer hardware and software for providing integrated telephone communication with computerised global information networks; electronic handheld devices for the wireless receipt, storage and/or transmission of data and messages, and electronic devices that enable the user to keep track of or manage personal information; software for the redirection of messages, Internet e-mail, and/or other data to one or more electronic handheld devices from a data store on or associated with a personal computer or a server; computer software for the synchronization of data between a remote station or device and a fixed or remote station or device; sound effect apparatus and instruments (computer software); electronic tone generators (computer software); computer desktop utility software; screen saver software; software for detecting, eradicating and preventing computer viruses; software for data encryption; software for analysing and recovering data; software for computer system backup, data processing, data storage, file management and database management; software for telecommunication and communication via local or global communications networks, including the Internet, intranets, extranets, television, mobile communication, cellular and satellite networks; software for creating and delivering electronic greeting cards, messages and electronic mail; software for web design, creation, publishing and hosting; software for access to communications networks including the Internet; and computer equipment for use with all of the aforesaid goods.

 

New - International Class 016: Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks; printed publications; books; magazines; newsletters; periodicals; brochures; booklets; pamphlets; manuals; journals; leaflets; greeting cards; advertising and promotional material; catalogues; catalogues relating to computer software; computer handbooks; computer hardware reference manuals; publications relating to technology, digital technology and gadgets; music books; desk accessories, telephone and address books, agendas, diaries, calendars, posters, mounted and unmounted photographs, parts and fittings for the aforesaid goods.

 

New - International Class 028: Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees; handheld units for playing video games; video and computer game machines; arcade game machines; playing cards; electronic hand-held game units; musical toys, games and playthings; musical games; electronic toys; electric computer games, other than those adapted for use with television receivers; electronic games (other than those adapted for use with television receivers); hand-held electronic games and apparatus (other than those adapted for use with television receiver only); video games other than those adapted for use with television receivers only; video output toys and games; electronically operated toys; interactive computer toys and games; musical toys and games; and stand alone video game machines incorporating a means of display.

 

International Class 035: Advertising; business management; business administration; office functions; retail store services featuring computer software provided via the internet and other computer and electronic communication networks; retail store services featuring computer software for use on handheld mobile digital electronic devices and other consumer electronics; internet services, namely, creating indexes of information, sites and other resources available on global computer networks for others; searching, browsing and retrieving information, sites, and other resources available on global computer networks and other communication networks for others; advertising and marketing services; promotion services; promoting the goods and services of others; arranging and conducting of commercial, trade and business conferences, shows, and exhibitions; creating indexes of online information, sites and other resources available on global computer networks for others; providing business and commercial information over computer networks and global communication networks; business services, namely, providing computer databases regarding the purchase and sale of a wide variety of products and services of others; business services, namely, dissemination of advertising for others via computer networks and global communication networks; compilations of directories for publishing on the Internet and other electronic, computer and communications networks; computerised database and file management; data processing services; retail store featuring computer, electronic and entertainment products; retail store and online store services featuring computer, electronic and entertainment products provided via the Internet and other computer, electronic and communications networks; retail store services in the field of entertainment featuring music, video, film, books, magazines, periodicals, newsletters, journals and other publications on a wide range of topics of general interest, television, games, sports, movies, television programs, sporting events, musical works, pre-recorded audio and audiovisual works and related merchandise, and music related electronic products; retail store and online store services in the field of entertainment featuring music, video, film, books, magazines, periodicals, newsletters, journals and other publications on a wide range of topics of general interest, television, games, sports, movies, television programs, sporting events, musical works, pre-recorded audio and audiovisual works and related merchandise, and music related electronic products, provided via the Internet and other computer, electronic and communications networks; data storage of electronic music; online music and video subscription services; subscription services, namely, providing subscriptions to text, data, image, audio, video, and multimedia content, provided via the Internet and other electronic and communications networks; subscription services, namely, providing downloadable pre-recorded text, data, image, audio, video, and multimedia content in the fields of entertainment featuring music, video, film, books, periodicals, television, games, sports and computer software for a fee or pre-paid subscription, provided via the Internet and other computer, electronic and communications networks; organizing content of information provided over a global computer network and other electronic and communications networks according to user preferences; online music subscription services; creating indexes of information, sites and other resources available on global computer networks for others; information, advisory and consultancy services relating to all the aforesaid.

 

New - International Class 036: Insurance; financial affairs; monetary affairs; real estate affairs; Credit card services; Debit card services; Exchanging money; Home banking; Financial information; Issue of tokens of value; Investment; Organization of collections; Surety services; Stocks and bonds brokerage; Transfer of Electronic funds; Cheque (in US it's check) verification; Arranging financial transactions; Conducting of financial transactions; Credit card transaction processing services; Electronic cash transactions; Electronic credit card transactions; Electronic debit transactions; Services for the execution of financial transactions; Monetary transactions; Payment transaction card services; Processing charge card transactions for others; Processing credit card transactions for others; Processing debit card transactions for others; Provision of information relating to credit card transactions.

    

International Class 037: Building construction; repair; installation services; Maintenance, repair and updating of computer software and of handheld mobile digital electronic devices and other consumer electronics, namely, MP3 players, hand held computers, personal digital assistants, electronic organisers, electronic notepads, magnetic data carriers, mobile digital electronic devices, computers, notebook computers, computer hardware, computer peripherals, computer batteries, remote controls, disk drives, power cords, power converters, hard drives for computers, video cameras, speakers for computers, microprocessors, computer memory boards, keyboards, computer servers, computer docking stations, computer terminals, printers, cellular telephones, electronic games, video game machines, consoles for use with computers, electronic games consoles, video and computer game software and programs, set top boxes, video projectors, radios, microphones, headphones, earphones, tuners, automatic vending machines, fax machines, scanners, computer displays and monitors, touch screens, computer mice, trackballs, track pads, light pens, joysticks, game controllers, graphic tablets, digitisers, cables an connectors, flash memory drives, network interfaces, modems, cable modems, routers, bridges, gateways, and hubs, wireless routers, cards, and access points, telephones, personal digital assistants, video recorders, televisions, stereo receivers, video disc players, audio disc players, digital audio players and recorders, audio amplifiers, music synthesisers, video special effects generators, still cameras, digital cameras, semiconductors, integrated circuits, video game cartridges, magnetic disc and optical discs; information, advisory and consultancy services relating to all the aforesaid.

 

International Class 038: Telecommunications; communications services; telecommunication services; electronic transmission of computer software via the internet and other computer and electronic communication networks; electronic sending of data and documentation via the Internet or other databases; provision of connectivity services and access to electronic communications networks for transmission or reception of computer software; provision of on-line communications services; communications via a global computer network or the Internet; communication between computers; communication by computer, electronic mail, message sending and receiving services; delivery of messages by electronic transmission; broadcasting services; broadcasting or transmission of radio and television programmes; provision of access to web pages; provision of telecommunications access and links to computer databases and the Internet; transmission and distribution of data or audio-visual images via a global computer network of the Internet; providing access to MP3 websites on the Internet; delivery of digital music by telecommunications; providing access to digital music websites on the Internet; leasing time to a computer database; supply of data and news by electronic transmission; providing access to websites and electronic news services online allowing the download of information and data; serving and transmitting audio, video, multimedia, and advertising content to computers, mobile telephones, media players, and other mobile digital devices; delivery of digital music by telecommunications; providing wireless telecommunications via electronic communications networks; wireless digital messaging, paging services, and electronic mail services, including services that enable a user to send and/or receive messages through a wireless data network; one-way and two-way paging services; electronic transmission of streamed and downloadable audio and video files via computer and other communications networks; webcasting services (transmission); provision of connectivity services and access to electronic communications networks, for transmission or reception of audio, video or multimedia content; providing access to digital music web sites on the Internet; electronic mail services; telecommunication of information (including web pages), computer programs and any other data; video broadcasting, streaming of video content via a global computer network; subscription audio broadcasting via a global computer network; audio broadcasting; audio broadcasting of spoken word, music, concerts, and radio programmes; streaming of audio content via a global computer network; electronic transmission of audio and video files via communications networks; communication services, namely, matching users for the transfer of music, video and audio recordings via communication networks; electronic bulletin board services; transmission of data and of information by electronic means; transmission of data by audio-visual apparatus controlled by data processing apparatus or computers; provision of access time to web-sites featuring multimedia materials; providing access to databases and directories via communications networks for obtaining data in the fields of music, video, film, books, television, games and sports; providing users with access time to electronic communications networks with means of identifying, locating, grouping, distributing, and managing data and links to third-party computer servers, computer processors and computer users; organizing and conducting video conferences; provision of access time to web-sites featuring multimedia materials; providing users with access time to electronic communications networks with means of identifying, locating, grouping, distributing, and managing data and links to third-party computer servers, computer processors and computer users; information, advisory and consultancy services relating to all the aforesaid.

 

New - International Class 041: Education; providing of training; entertainment; sporting and cultural activities; educational and entertainment services; entertainment and educational services, namely, providing text, video, audio, and multimedia materials; entertainment services, namely, providing computer games; entertainment and educational services, namely, providing electronic books, magazines, newspapers, journals, periodicals, and other publications; entertainment and educational services, namely, providing information, databases, directories, and podcasts in the fields of entertainment, news, current events, history, sports, games, the media, cultural events and activities, hobbies, publications; providing on-line electronic publications; publication of electronic books and journals on-line; providing publications from a global computer network or the Internet which may be browsed; computer-based and computer-assisted educational, teaching, and training services; computer assisted education services; editing of cine-films; editing of written text; film editing (photographic); digital imaging services; providing digital music (not downloadable) from the Internet; arranging and conducting of commercial, trade and business conferences; publication of printed matter and of instructional and teaching materials; entertainment in relation to contests, competitions, quizzes and lotteries; gaming and gambling services; organisation and presentation of contests, competitions, games, quizzes and lotteries; electronic contests, competitions, games, quizzes and lotteries provided by means of the Internet or on-line from a computer database or network; electronic publishing services; providing downloadable pre-recorded music and video for a fee or pre-paid subscription via the Internet or pre-bundled with computing devices; electronic games services provided by means of the Internet; providing computer databases in the fields of music, video, film, books, television, games and sports; entertainment services in the nature of musical, video, audio-video, and textual materials, namely books, plays, pamphlets, brochures, newsletters, journals, and magazines, on the subjects of sporting and cultural activities and a wide range of topics of general interest offered in-person and distributed over computer networks; providing electronic publications for browsing and downloading over computer networks, namely books, pamphlets, brochures, newsletters, journals, and magazines, on the subjects of computer hardware and software applications, telecommunications apparatus, mobile phones, handheld and mobile digital electronic devices for the sending and receiving of telephone calls, faxes, electronic mail, video, instant messaging, music, audiovisual and other multimedia works, and other digital data, and a wide range of topics of general interest; providing databases and directories via communications networks for obtaining data in the fields of music, video, film, books, television, games and sports; providing an online searchable database of text, data, image, audio, video, and multimedia content in the field of entertainment featuring music, video, film, books, periodicals, television, games, and sports; providing on-line facilities, via a global computer network, to enable users to program the scheduling of audio, video, text and other multimedia content, including music, concerts, videos, radio, television, news, sports, games, cultural events, and entertainment-related programs as they will be aired; information, advisory and consultancy services relating to all the aforesaid.

 

International Class 042: Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; installation, updating, maintenance and repair of computer software, computer operating system software, computer utility software; technical support services, namely, troubleshooting computer hardware, computer peripheral, computer software and consumer electronic devices; providing information concerning computer software via the internet and other computer and electronic communication networks; providing consulting services and technical troubleshooting support for computer software and for handheld mobile digital electronic devices and other consumer electronics; consulting services in the field of selection, implementation and use of computer hardware, computer software and consumer electronic systems for others; computer data recovery; consulting services in the field of selection, implementation and use of computer hardware and computer software for the operation of consumer electronic systems for others in the nature of audio, audiovisual and home and portable entertainment systems and devices; technical consulting in the field of consumer electronics, namely, audio, audiovisual and home and portable entertainment systems and devices; consulting services in the field of selection, implementation and use of computer hardware, computer software and consumer electronic systems for others, namely audio, audiovisual and home and portable entertainment systems and devices; multimedia and audio-visual software consulting services; computer programming; support and consultation services for developing computer systems, databases and applications; providing search engines for obtaining data via communications networks; providing temporary use of computer software and online facilities to enable users to access and download computer software; computer hardware and software consulting services; rental of computer hardware and software apparatus and equipment; multimedia and audio-visual software consulting services; computer programming; support and consultation services for developing computer systems and databases; graphic design for the compilation of web pages on the Internet; information relating to computer hardware or software provided on-line from a global computer network or the Internet; creating and maintaining web-sites; design and development of web-sites featuring multimedia materials; hosting the web-sites of others; information, advisory and consultancy services relating to all the aforesaid; hosting the web-sites of others; application service provider (ASP) services featuring computer software; application service provider (ASP) services featuring software for authoring, downloading, transmitting, receiving, editing, extracting, encoding, decoding, displaying, storing and organizing text, graphics, images, and electronic publications; application service provider (ASP) services featuring software for use in connection with online music subscription service, software that enables users to play and program music and entertainment-related audio, video, text and multimedia content, and software featuring musical sound recordings, entertainment-related audio, video, text and multimedia content; operating search engines; Provision of an Internet platform for social networking services; Advice relating to the development of computer systems; Computer software design and development; Database design and development; Design and development of computer game software and virtual reality software; Design and development of networks; Development of computer codes; Development of computer languages; Development of computer software application solutions; Website development services; information, advisory and consultancy services relating to all the aforesaid.

 

New - International Class 045: Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals; online social networking services; social networking services; providing social networking software and websites; social introduction agencies.

 

Notice: Patently Apple presents only a brief summary of new trademarks with associated graphic(s) for journalistic news purposes as each such trademark is revealed by the U.S. and/or other foreign Patent & Trademark Offices. Readers are cautioned that the full text of any patent and/or trademark applications and/or grants should be read in its entirety for further details. About Comments: Patently Apple reserves the right to post, dismiss or edit comments.

 

 

Comments

Jon

Yo "Hoomy," Ape Store is one of the funniest things I've heard in a while (LOL).

hoomy

I believe that the term "Ape Store" is still available for microsoft to use...

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