Apple Files for Apple Logo Trademarks Once used by the Beatles
Apple Corps had won two previous trademark infringement cases against Apple Inc. in the years 1981 and 1991 respectfully. Their third case against Apple Inc., which was filed in 2003, ended up in a legal settlement in 2007. In that settlement, Apple Corps sadly lost their legal rights to their famed Granny Smith Apple Logos to Apple Inc. Sometimes, the spoils of legal wars are painful. On a happier note however, the Beatles music was finally brought to iTunes on November 16, 2010. To ensure final ownership of the famed Apple logos, Apple Inc. has filed a pair of trademark applications with the European Trademarks Office under 14 International Classifications covering such matters as computer hardware, online social networking services, mobile phones, musical instruments, games, clothing/headgear, advertising, education and broadcasting.
Apple's Trademark Application In-Part
Apple Seeks to Register the Two Famed Figurative Apple Logos
The Two Famed Apple Logos used on the Abbey Road Album 1969
Apple Trademark: International Class Details
Apple seeks to protect both of their figurative Apple logo trademarks under 14 specific International Classifications as follows: 9, 14, 15, 16, 18, 25, 28, 35, 37, 38, 40, 41, 42 and 45. To review what these classifications generally cover, see this basic overview.
Of course the basic coverage for these trademarks didn't suit Apple Inc.'s legal team requirements and so they've filed an extensive, if not exhausting list of items to be covered under each classification. Painfully, for the record, the following is formally what Apple Inc. has filed in their European trademark application filings:
International Class 009: Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission and/or reproduction of sound or images or other data; magnetic data carriers; recording discs; automatic vending machines and mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment; fire-extinguishing apparatus; apparatus, instruments and materials for transmitting and/or receiving and/or recording sound and/or images; downloadable audio and video recordings featuring music, comedy, drama, action, adventure and/or animation; computers, tablet computers, computer terminals, computer peripheral devices; computer hardware; computer networks; facsimile machines, answering machines, telephone-based information retrieval software and hardware; adapters, adapter cards, connectors and drivers; blank computer storage media; fonts, typefaces, type designs and symbols in the form of recorded data; chips, discs and tapes bearing or for recording computer programs and software; random access memory, read only memory; solid state memory apparatus; electronic communication equipment and instruments; telecommunications apparatus and instruments; telecommunications equipment, apparatus and instruments; computer and electronic games; computer software and computer hardware apparatus with multimedia and interactive functions; computer gaming machines; microprocessors, memory boards, monitors, displays, keyboards, cables, modems, printers, videophones, disk drives; central processing units; circuit boards; integrated circuits; magnetic, optical, and electronic data storage materials and devices; computer memory devices; blank computer storage media; solid-state data storage devices; user manuals in electronically readable, machine readable or computer readable form for use with, and sold as a unit with, all the aforementioned goods; apparatus for data storage; hard drives; miniature hard disk drive storage units; pre-recorded vinyl records, audio tapes, audio-video tapes, audio video cassettes, audio video discs; audio tapes for sale with booklets; sound, video and data recordings; CD-ROMs; digital versatile discs; mouse pads; batteries; rechargeable batteries; chargers; chargers for electric batteries; headphones; stereo headphones; in-ear headphones; stereo speakers; audio speakers; audio speakers for home; monitor speakers; speakers for computers; personal stereo speaker apparatus; radio receivers, amplifiers, sound recording and reproducing apparatus, electric phonographs, record players, high fidelity stereo apparatus, tape recorders and reproducing apparatus, loudspeakers, multiple speaker units, microphones; digital audio and video players with multimedia and interactive functions; accessories, parts, fittings, and testing apparatus for all the aforementioned goods; digital audio and video devices; audio cassette recorders and players, video cassette recorders and players, compact disc players, digital versatile disc recorders and players, digital audio tape recorders and players; radios; audio, video, and digital mixers; radio transmitters; car audio apparatus; global positing systems; navigation apparatus for vehicles (on board computers); cameras; video cameras; bags and cases adapted or shaped to contain cameras and/or video cameras; telephones; cordless telephones; mobile telephones; parts and accessories for mobile telephones; mobile telephone covers; mobile telephone cases; mobile telephone cases made of leather or imitations of leather; mobile telephone covers made of cloth or textile materials; portable digital electronic devices and software related thereto; handheld digital electronic devices and software related thereto; digital music and/or video players; MP3 and other digital format audio players; hand held computers, personal digital assistants, electronic organizers, electronic notepads; mobile digital electronic devices; global positioning system (GPS) devices, telephones; handheld and mobile digital electronic devices for the sending and receiving telephone calls, faxes, electronic mail, and other digital media; bags and cases adapted or shaped to contain digital music and/or video players, hand held computers, personal digital assistants, electronic organizers and electronic notepads; holders, straps, armbands, lanyards and clips for portable and handheld digital electronic devices for recording, organizing, transmitting, manipulating, and reviewing text, data, audio, image and video files; computer software; computer programs; pre-recorded computer programs for personal information management, database management software, character recognition software, telephony management software, electronic mail and messaging software, paging software, mobile telephone software; database synchronization software, computer programs for accessing, browsing and searching online databases, computer software for use in connection with online music subscription service, software that enables users to play and program music and entertainment-related audio, video, text and multi-media content, software featuring musical sound recordings, entertainment-related audio, video, text and multi-media content, computer software and firmware for operating system programs, data synchronization programs, and application development tool programs for personal and handheld computers; computer software for authoring, downloading, transmitting, receiving, editing, extracting, encoding, decoding, displaying, storing and organizing text, graphics, images, and electronic publications; downloadable electronic publications in the nature of books, plays, pamphlets, brochures, newsletters, journals, magazines, and periodicals on a wide range of topics of general interest; computer hardware and software for providing integrated telephone communication with computerised global information networks; electronic handheld devices for the wireless receipt, storage and/or transmission of data and messages, and electronic devices that enable the user to keep track of or manage personal information; software for the redirection of messages, Internet e-mail, and/or other data to one or more electronic handheld devices from a data store on or associated with a personal computer or a server; computer software for the synchronization of data between a remote station or device and a fixed or remote station or device; sound effect apparatus and instruments (computer software); electronic tone generators (computer software); computer desktop utility software; screen saver software; software for detecting, eradicating and preventing computer viruses; software for data encryption; software for analyzing and recovering data; software for computer system backup, data processing, data storage, file management and database management; software for telecommunication and communication via local or global communications networks, including the Internet, intranets, extranets, television, mobile communication, cellular and satellite networks; software for creating and delivering electronic greeting cards, messages and electronic mail; software for web design, creation, publishing and hosting; software for access to communications networks including the Internet; instructional material relating to the foregoing; computer disk holders; computer equipment for use with all of the aforesaid goods; electronic apparatus with multimedia functions for use with all of the aforesaid goods; electronic apparatus with interactive functions for use with all of the aforesaid goods; accessories, parts, fittings, and testing apparatus for all of the aforesaid goods; covers, bags and cases adapted or shaped to contain all of the aforesaid goods, made of leather, imitations of leather, cloth, or textile materials.
International Class 014: Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewellery, precious stones; horological and chronometric instruments.
International Class 015: Musical instruments; electric and electronic musical instruments; musical instruments adapted to programme system sequences; electronic pianos, electronic keyboard instruments; electric or electronic percussion (or drum) systems; music and sound synthesizers; sound effect apparatus and instruments; electronic tone generators; musical instruments controlled by computer software; electronic components for use in musical instruments; parts and fittings for all the aforesaid goods.
International Class 016: Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; stickers and adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks; printed matter in the field of computers; printed matter in the field of tablet computers; printed matter in the field of multi-media products, interactive products and online services; printed publications; books; magazines; newsletters; periodicals; brochures; booklets; pamphlets; manuals; journals; leaflets; greeting cards; advertising and promotional material; catalogues; catalogues relating to computer software; computer brochures; computer handbooks; computer hardware publications; computer hardware reference manuals; computer hardware users guide; computer instruction manuals; computer manuals; publications relating to technology, digital technology and gadgets; catalogues relating to musical apparatus and instruments; catalogues relating to telecommunications apparatus, mobile phones, handheld and mobile digital electronic devices for the sending and receiving of telephone calls, faxes, electronic mail, video, instant messaging, music, audiovisual and other multimedia works, and other digital data; music books; music instruction manuals; music magazines; desk accessories, telephone and address books, agendas, diaries, calendars, posters, mounted and unmounted photographs, printed patterns for T-shirts and sweatshirts, display materials, decals and bumper stickers; booklets for sale with audio tapes; parts and fittings for the aforesaid goods.
International Class 018: Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and travelling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
International Class 025: Clothing, footwear, headgear.
International Class 028: Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees; toys; playing cards; electronic hand-held game units; musical toys, games and playthings; toy audio apparatus; toy musical boxes; toy musical instruments; toy record players for playing tunes and cassettes; musical games; battery operated toys; electronic toys; electric computer games, other than those adapted for use with television receivers; electrical and electronic amusement apparatus (automatic, coin/counter freed); electronic games being automatic, coin-freed or counter-freed (other than those adapted for use with television receivers); hand-held electronic games and apparatus (other than those adapted for use with television receiver only); video games other than those adapted for use with television receivers only; automatic and coin-operated amusement machines; computer game apparatus other than coin operated or those adapted for use with television receivers; video output toys and games; electronically operated toys; interactive computer toys and games; musical toys and games; stand alone video game machines incorporating a means of display; toy handheld electronic devices; toy computers (not working); toy mobile telephones (not working); parts and fittings for all the aforesaid goods.
International Class 035: Advertising; business management; business administration; office functions; providing office functions; business consulting services; advertising agency services; advertising and marketing services; promotion services; advertising and marketing consultation; sales promotion services; promoting the goods and services of others; conducting market research; market surveys; analysis of advertising response and market research; design, creation, preparation, production, and dissemination of advertisements and advertising material for others; media planning services; administration of consumer loyalty programs; arranging and conducting incentive rewards programs to promote the sale of goods and services; arranging and conducting of commercial, trade and business conferences, shows, and exhibitions; creating indexes of online information, sites and other resources available on global computer networks for others; providing an online searchable database of text, data, image, audio, video, and multimedia content in the field of entertainment featuring music, video, film, books, periodicals, television, games, and sports; providing an online searchable database of text, data, image, audio, video and multimedia content in the fields of computer hardware, computer software, consumer electronics, telecommunications and multimedia goods, mobile phones, handheld mobile digital electronic devices, and other consumer electronics and accessories, peripherals, and carrying cases for such products; providing business and commercial information over computer networks and global communication networks; business services, namely, providing computer databases regarding the purchase and sale of a wide variety of products and services of others; business services, namely, dissemination of advertising for others via computer networks and global communication networks; compilations of directories for publishing on the Internet and other electronic, computer and communications networks; computerized database and file management; data processing services; retail store featuring computer, electronic and entertainment products; retail store and online store services featuring computer, electronic and entertainment products provided via the Internet and other computer, electronic and communications networks; retail store and online store services in the field of computers, tablet computers, computer hardware, computer software, computer peripherals, consumer electronics, telecommunications and multimedia goods and accessories, mobile phone, handheld mobile digital electronic devices, and other consumer electronics and accessories, peripherals, and carrying cases for such products, and demonstration of products relating thereto; retail store services in the field of computers, tablet computers, computer hardware, computer software, computer peripherals, consumer electronics, telecommunications and multimedia goods and accessories, mobile phone, handheld mobile digital electronic devices, and other consumer electronics and accessories, peripherals, and carrying cases for such products, and demonstration of products relating thereto, provided via the Internet and other computer, electronic and communications networks; retail store services in the field of entertainment featuring music, video, film, books, magazines, periodicals, newsletters, journals and other publications on a wide range of topics of general interest, television, games, sports, movies, television programs, sporting events, musical works, pre-recorded audio and audiovisual works and related merchandise, and music related electronic products; retail store and online store services in the field of entertainment featuring music, video, film, books, magazines, periodicals, newsletters, journals and other publications on a wide range of topics of general interest, television, games, sports, movies, television programs, sporting events, musical works, pre-recorded audio and audiovisual works and related merchandise, and music related electronic products, provided via the Internet and other computer, electronic and communications networks; retail store services featuring telecommunications apparatus, mobile phones, handheld and mobile digital electronic devices for the sending and receiving of telephone calls, faxes, electronic mail, video, instant messaging, music, audiovisual and other multimedia works, and other digital data, accessories, peripherals, and carrying cases for such devices; retail store services featuring computer, electronic and entertainment products, telecommunications apparatus, mobile phones, handheld mobile digital electronic devices, tablet computers, music related electronic products, and other consumer electronics, computer software, and accessories, peripherals, and carrying cases for such products, provided via the Internet and other computer, electronic and communications networks; product demonstrations provided in-store and via communications networks and other electronic and communications networks; the bringing together, for the benefit of others, of a variety of service providers, in the fields of on-line services, online education and entertainment, communications, information technology, and publishing services, allowing third parties to conveniently select the service providers; computerized data storage and retrieval services; computerized data storage and retrieval services for digital text, data, image, audio, video and multimedia content; and video works; data storage of electronic music; online music and video subscription services; subscription services, namely, providing subscriptions to text, data, image, audio, video, and multimedia content, provided via the Internet and other electronic and communications networks; subscription services, namely, providing downloadable pre-recorded text, data, image, audio, video, and multimedia content in the fields of entertainment featuring music, video, film, books, periodicals, television, games, sports and computer software for a fee or pre-paid subscription, provided via the Internet and other computer, electronic and communications networks; internet services, namely, creating indexes of information, sites and other resources available on global computer networks and other electronic and communications networks for others; searching, browsing and retrieving information, sites, and other resources available on global computer networks and other electronic and communications networks for others; organizing content of information provided over a global computer network and other electronic and communications networks according to user preferences; online music subscription services; creating indexes of information, sites and other resources available on global computer networks for others; information, advisory and consultancy services relating to all the aforesaid.
International Class 037: Building construction; repair; installation services; maintenance, installation and repair of computers, tablet computers, computer hardware, computer peripherals and consumer electronic devices; maintenance and repair of digital music and or video players, hand held computers, personal digital assistants, electronic organizers and electronic notepads; maintenance and repair of electronically operated musical apparatus; information, advisory and consultancy services relating to all the aforesaid.
International Class 038: Telecommunications; communication and telecommunication services; telecommunication access services; communications by computer; communications by tablet computer; communication between computers; electronic sending of data and documentation via the Internet or other databases; supply of data and news by electronic transmission; providing access to websites and electronic news services online allowing the download of information and data; providing access to web sites on the Internet; serving and transmitting audio, video, multimedia, and advertising content to computers, mobile telephones, media players, and other mobile digital devices; delivery of digital music by telecommunications; providing temporary internet access to use on-line non-downloadable software to enable users to program audio, video, text and other multimedia content, including music, concerts, videos, radio, television, news, sports, games, cultural events, and entertainment-related programs; providing wireless telecommunications via electronic communications networks; wireless digital messaging, paging services, and electronic mail services, including services that enable a user to send and/or receive messages through a wireless data network; one-way and two-way paging services; communication by computer, computer intercommunication; telex, telegram and telephone services; broadcasting or transmission of radio and television programmes; time sharing services for communication apparatus; provision of telecommunications access and links to computer databases and the Internet; electronic transmission of streamed and downloadable audio and video files via computer and other communications networks; webcasting services (transmission); delivery of messages by electronic transmission; provision of connectivity services and access to electronic communications networks, for transmission or reception of audio, video or multimedia content; provision of telecommunications connections to electronic communication networks, for transmission or reception of audio, video or multimedia content; providing access to digital music web sites on the Internet; providing access to MP3 web sites on the Internet; delivery of digital music by telecommunications; provision of telecommunications connections to the Internet or computer databases; providing user access to the Internet (service providers); electronic mail services; telecommunication of information (including web pages), computer programs and any other data; video broadcasting, broadcasting pre-recorded videos featuring music and entertainment, television programs, motion pictures, news, sports, games, cultural events, and entertainment-related programs of all kinds, via a global computer network, computer and other communications networks; streaming of video content via a global computer network; subscription audio broadcasting via a global computer network; audio broadcasting; audio broadcasting of spoken word, music, concerts, and radio programmes; streaming of audio content via a global computer network; electronic transmission of audio and video files via communications networks; communication services, namely, matching users for the transfer of music, video and audio recordings via communication networks; electronic bulletin board services; providing computer bulletin board in the fields of music, video, film, books, television, games and sports; providing on-line bulletin boards for the transmission of messages among computer users concerning entertainment, music, concerts, videos, radio, television, film, news, sports, games and cultural events; rental and hire and leasing of communication apparatus and electronic mail-boxes; electronic news services; electronic communications consultancy; facsimile, message collection and transmission services; transmission of data and of information by electronic means, computer, cable, radio, teleprinter, teleletter, electronic mail, telecopier, television, microwave, laser beam, communications satellite or electronic communication means; transmission of data by audio-visual apparatus controlled by data processing apparatus or computers; provision of access time to web-sites featuring multimedia materials; providing access to databases and directories via communications networks for obtaining data in the fields of music, video, film, books, television, games and sports; providing users with access time to electronic communications networks with means of identifying, locating, grouping, distributing, and managing data and links to third-party computer servers, computer processors and computer users; organizing and conducting video conferences; provision of access time to web-sites featuring multimedia materials; providing users with access time to electronic communications networks with means of identifying, locating, grouping, distributing, and managing data and links to third-party computer servers, computer processors and computer users; providing computer data bases in the nature of a bulletin board in the fields of music, video, film, books, television, games and sports; information, advisory and consultancy services relating to all the aforesaid.
International Class 040: Treatment of materials.
International Class 041: Education; providing of training; entertainment; sporting and cultural activities; educational and entertainment services; entertainment and educational services, namely, providing text, video, audio, and multimedia materials; entertainment services, namely, providing computer games; entertainment and educational services, namely, providing electronic books, magazines, newspapers, journals, periodicals, and other publications; entertainment and educational services, namely, providing information, databases, directories, and podcasts in the fields of entertainment, advertising, news, current events, history, sports, games, the media, cultural events and activities, hobbies, publications, technology, and other topics; entertainment and educational services, namely, live performances, sporting events, cultural events, and lectures; provision of electronic publications (not downloadable); providing on-line electronic publications; publication of electronic books and journals on-line; providing publications from a global computer network or the Internet which may be browsed; computer-based and computer-assisted educational, teaching, and training services; computer assisted education services; computer assisted teaching services; computer assisted training services; computer based educational services; tablet computer assisted teaching services; tablet computer assisted training services; tablet computer based educational services; education services, providing of training, instruction and entertainment relating to computers, tablet computers, computer software, multimedia products, interactive products and online services, telecommunications apparatus, mobile phones, handheld and mobile digital electronic devices for the sending and receiving of telephone calls, faxes, electronic mail, video, instant messaging, music, audiovisual and other multimedia works, and other digital data, and distributing course materials therewith; education and training services, namely, conducting classes, workshops, and seminars in the field of computers, tablet computers, computer software, online services, information technology, internet website design, music, photography and video products and consumer electronics; arranging professional workshop and training courses; computer education training services; training in the use and operation of computers, tablet computers, computer software and consumer electronics; education services relating to online exhibitions and displays and interactive exhibits in the fields of computers, computer software, computer peripherals, portable and/or electronic devices, online services, high technology, communications, information technology, information services, music, entertainment and publishing; production of radio, television and Internet broadcasts of exhibitions; editing of audio-tapes; editing of cine-films; editing of video-tapes; editing of written text; film editing (photographic); videotape editing; digital imaging services; providing digital music (not downloadable) from MP3 web sites on the Internet; providing digital music (not downloadable) from the Internet; arranging and conducting of commercial, trade and business conferences; organizing and conducting exhibitions, workshops, seminars, training and conferences; publication of printed matter and of instructional and teaching materials; entertainment in relation to contests, competitions, quizzes and lotteries; gaming and gambling services; organization and presentation of contests, competitions, games, quizzes and lotteries; electronic contests, competitions, games, quizzes and lotteries provided by means of the Internet or on-line from a computer database or network; electronic publishing services; providing downloadable pre-recorded music and video for a fee or pre-paid subscription via the Internet or pre-bundled with computing devices; electronic games services provided by means of the Internet; providing computer databases in the fields of music, video, film, books, television, games and sports; entertainment services in the nature of musical, video, audio-video, and textual materials, namely books, plays, pamphlets, brochures, newsletters, journals, and magazines, on the subjects of sporting and cultural activities and a wide range of topics of general interest offered in-person and distributed over computer networks; providing electronic publications for browsing and downloading over computer networks, namely books, pamphlets, brochures, newsletters, journals, and magazines, on the subjects of computer hardware and software applications, telecommunications apparatus, mobile phones, handheld and mobile digital electronic devices for the sending and receiving of telephone calls, faxes, electronic mail, video, instant messaging, music, audiovisual and other multimedia works, and other digital data, and a wide range of topics of general interest; providing databases and directories via communications networks for obtaining data in the fields of music, video, film, books, television, games and sports; providing on-line facilities, via a global computer network, to enable users to program the scheduling of audio, video, text and other multimedia content, including music, concerts, videos, radio, television, news, sports, games, cultural events, and entertainment-related programs as they will be aired; information, advisory and consultancy services relating to all the aforesaid.
International Class 042: Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; computer hardware and software consulting services; technical support services, namely, troubleshooting computer hardware, computer peripheral, computer software and consumer electronic devices; installation, updating, maintenance and repair of computer software; technical consulting in the field of computers, tablet computers and consumer electronics; computer, tablet computer and consumer electronic diagnostic services; consulting services in the field of selection, implementation and use of computer hardware, computer software and consumer electronic systems for others; computer data recovery; consulting services in the field of selection, implementation and use of computer hardware and computer software for the operation of consumer electronic systems for others in the nature of audio, audiovisual and home and portable entertainment systems and devices; technical consulting in the field of consumer electronics, namely, audio, audiovisual and home and portable entertainment systems and devices; consulting services in the field of selection, implementation and use of computer hardware, computer software and consumer electronic systems for others, namely audio, audiovisual and home and portable entertainment systems and devices; rental of computer hardware and software apparatus and equipment; multimedia and audio-visual software consulting services; computer programming; support and consultation services for developing computer systems, databases and applications; graphic design for the compilation of web pages on the Internet; information relating to computer hardware or software provided on-line from a global computer network or the Internet; creating and maintaining web-sites; development of multimedia websites; hosting the web-sites of others; providing search engines for obtaining data via communications networks; application service provider (ASP) services featuring computer software; application service provider (ASP) services featuring software for authoring, downloading, transmitting, receiving, editing, extracting, encoding, decoding, displaying, storing and organizing text, graphics, images, and electronic publications; application service provider (ASP) services featuring software for use in connection with online music subscription service, software that enables users to play and program music and entertainment-related audio, video, text and multimedia content, and software featuring musical sound recordings, entertainment-related audio, video, text and multimedia content; providing temporary internet access to use on-line non-downloadable software to enable users to program audio, video, text and other multimedia content, including music, concerts, videos, radio, television, news, sports, games, cultural events, and entertainment-related programs; providing search engines for obtaining data on a global computer network; operating search engines; computer consulting and support services for scanning information into computer discs; creating indexes of online information, sites and other resources available on global computer networks for others; information, advisory and consultancy services relating to all the aforesaid.
International Class 045: Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals; online social networking services; providing a social networking website.
No priority claims were listed on these applications. Apple's European applications are noted as being numbers 009805631 and 009805763. The applications are noted as being filed last Friday though they were only published publically online this morning, March 14, 2011. It should be noted that In 2007, I posted a report covering Apple's initial trademark filing for these Granny Smith logos while reporting for another site. That report only covered six International Classifications: 09, 16, 35, 38, 41 and 42. This report illustrates that Apple has extended their coverage by another eight classes in order to cover important new developments such as the iPhone, the iPad, social networking and more.
Notice: Patently Apple presents only a brief summary of new trademarks with associated graphic(s) for journalistic news purposes as each such trademark is revealed by the U.S. and/or other foreign Patent & Trademark Offices. Readers are cautioned that the full text of any patent and/or trademark applications and/or grants should be read in its entirety for further details. About Comments: Patently Apple reserves the right to post, dismiss or edit comments.
For other "Apple" brand related trademark filings in 2011, see One and Two. For other general Apple trademarks, see our Trademark Archives. .
In Other News Today - The UK's Independent is reporting today that the iPhone 5 won't be introducing NFC with iWallet capabilities this year. We had noted this possiblity in our November 2010 report. We noted that NFC would likely show up in the iPhone over the next 12 - 36 months. One of the key holdbacks to such a development is that 4G networks will have to be firmly in place, at least in North America, if this is take off. The traffic for iWallet based financial transactions will be staggering. The iWallet is coming. It's just going to take a little more time building out the network to handle the traffic and realtime security. For the latest news about Apple's NFC patent applications, see our Archives.
Community Sites Covering our Original Report
MacSurfer, MacDailyNews, TUAW, Google Reader, Apple Investor News, iPhone World Canada, Apple Enthusiast, MacTech,UpgradeOSX, Topsy, justapps Germany, MacPlus France, CrunchGear, Cult of Mac, Legacy MacNN, iPodNN, Macgeneration France, MacTechNews Germany, MacKozer Poland, 9 to 5 Mac, Apple9, C/NET, CNET - Japan + CNET France), MacObserver, Macmais Brazil, Geek Brazil, Macity Italy, AppleInsider, Macworld Australia (+ MW UK), Melamorsicata Italy, Electricpig UK, Underconsideration, Geeky Gadgets, Thinq UK, The Tech Herald UK, MacFreak Netherlands, Computerworld Norway (+ CW UK), Rutracker Russia, MacVideoTV, phoneArena, Pop Culture Safari (not Safari the browser), Punto Informatico Italy, ZDNet Germany, NZ Mac New Zealand, TG Daily, CRN Germany, Chief Information Officers CIO, Silicon Germany, Macmagazine Brazil, PCWorld, The Apple Lounge Italy, MacUser, Digital Italy, Corriere Della Sera Italy, Telefonino Italy, PepperLand Italy, Elmadergisi Turkey - and more.
It's pretty clear that the Beatlemania is still alive and well in Europe, especially in Italy!
@ DeRS
On your First Point: Poor decisions? Northern Songs was formed in 62 or 63... you forget (or are unaware) of what a novelty it was for band members at that point to compose their own music. These were two hungry young men that were part of a group seeking fame and fortune. When you're from the middle/lower-middle class of Liverpool in the pre-internet age, what do you know of song publishing? You listen to your new manager... you act as if they could have said "Listen buddy... you don't realize who you're dealing with! We're going to be the greatest songwriters in the history of popular music! You play by OUR rules!" The deal they made was standard for the time.
On your Second Point: He did not sell it off. The owner of Northern Songs sold it off, without their knowledge or participation. The people that made that deal are the ones who sold to Sony/MJ.
On your Last Point: Yoko did not create any of these songs...McCartney did! Don't you think that gives him the right to be more "bitchy"? To see a mediocre musician like Michael Jackson own music that came out of his (McCartney's) own head?
Posted by: TonyC | March 16, 2011 at 01:56 PM
@DeRS: The Beatles (individually or together) never fully owned the publishing on material from their classic output (1960-1970). The surviving members and the estates of the deceased members continue to receive publishing royalties based on the shares originally negotiated. In other words, while they don't own their songs 100%, their percentage of the take still brings in a LOT of money for them.
Posted by: HowardB | March 16, 2011 at 09:36 AM
@ MarcM - The Answer is found in Wikipedia: "On 5 February 2007, Apple Inc. and Apple Corps announced a settlement of their trademark dispute under which Apple Inc. will own all of the trademarks related to “Apple” (including all designs of the famed 'Granny Smith' Apple Corps Ltd.)and will license certain of those trademarks back to Apple Corps for their continued use."
See: http://en.wikipedia.org/wiki/Apple_Corps
Posted by: Jack Purcher | March 16, 2011 at 09:03 AM
Does this mean that future Beatles product will be sans apple? Do they have to licence it from Apple Inc.? I've got the Beatles Stereo USB in the nifty metal packaging. Does this mean things like this won't happen anymore?
Posted by: MarcM | March 16, 2011 at 08:49 AM
@Mark. I appreciate your honest view point. However, I truly believe that this is likely a "legal" move on Apple's part to establish that the logo is there's via their court case with Apple Corp who tried to sue Apple Inc for the third time. I believe that Apple is protecting the old Apple Corp logo. Not for their own use, I believe, but legal reasons only so that it's defendable should someone try to sue Apple in the future for their own branding.
Posted by: Davis | March 15, 2011 at 04:12 AM
Although I am a huge fan of Apple Inc's fantastic products, I hate the arrogance and corporate greed which the company demonstrates by pursuing the Apple logo. Apple has it's own graphical representation, which is now burnt into the retinas of the technocracy. The Apple logo and, especially the cut in half version are, and always will be synonymous with the Beatles.
Enough is enough, Apple Inc. Don't forget that we, the Baby Boomers of the 1960's, are your biggest market sector, in terms of purchasing power. It doesn't pay to alienate your loyal customers.
Posted by: Mark | March 15, 2011 at 01:57 AM
Actually we may be able to connect the previous patent: http://www.patentlyapple.com/patently-apple/2011/03/apple-inc-files-for-apple-trademark-under-42-international-classes.html with the patent filed here...
Posted by: Rob | March 14, 2011 at 06:28 PM
Mc Cartney
Unless pun is intended.
Posted by: Rob | March 14, 2011 at 06:26 PM
@RobertKCole: yes, Beatles could not keep their own publishing (due to poor decisions), and even when ATV Music Publishing went on sale last time back in 1985, Paul MacCartney, who was the first one to receive a buyout offer, declined to raise the pay once seller also found Michael Jackson interested in the catalogue.
After that, it was really pathetic to have MacCartney moaning for years that he has to pay for his own songs to Michael Jackson. First of all, why did he mess with his own share of the catalogue initially, selling off all of it? And, second, why he was greedy to offer more value for the catalogue back in 1985 (he had more than enough money)?
Now ATV MP is part of the merged Sony/ATV Music publishing, and neither Jackson's Estate, nor Sony are going to sell anything to the remaining members of Beatles or their relatives.
For the record, Yoko Ono was never as b*tchy as MacCartney was, clearly understanding circumstances of what happened to the catalogue. And she always had dignity with her respect to Jackson (both when he was alive and crucified, and when he was dead and respected).
Posted by: DeRS | March 14, 2011 at 04:54 PM
Oh, the irony.
While undeniably old news as the court settlement took place in 2007, it closes a chapter in the storied mess of "The Beatles" as a business.
While fundamentally a method to retain artistic control and reduce personal tax exposure, John Lennon described the objective as follows in the 1968 press conference announcing the formation of Apple Corps:
Question "What is Apple, John?"
John "It's a business concerning records, films, and electronics. And as a sideline, whatever it's called... manufacturing, or whatever. But we want to set up a system whereby people who just want to make a film about (pause) anything, don't have to go on their knees in somebody's office. Probably yours."
Later, on The Tonight Show, he further elaborated, "So we've got this thing called 'Apple' which is going to be records, films, and electronics – which all tie up."
In 1968, that was revolutionary thinking, foreshadowing not only the integration of media and technology, but the undermining of the music business by financially driven record labels.
Indeed, Apple Corps had five divisions:
- Apple Records
- Apple Films
- Apple Retail
- Apple Electronics
- Apple Publishing
30+ years later, that is a pretty good categorization of new media business drivers.
While The Beatles were true artistic visionaries, they rarely executed on the business side, most notably failing to regain control of their own song publishing catalog, despite right of first refusal opportunities.
So, with Apple Inc's finally gaining control of the Granny Smith logo across an expansive scope of classes, maybe the lyrics to Abbey Road's "The End" should have read: "And in the end, IP you take, is equal to the cash you make."
Posted by: RobertKCole | March 14, 2011 at 02:37 PM