New Industrial Designs

A new series of registered designs were discovered yesterday at China's Patent and Trademark Office which is officially called the "Industrial Property Department, The Government of the Hong Kong Special Administrative Region." The registered design forms found at the patent office don't provide us with any information beyond the designs themselves. The names of the design team are absent as are any commentary or useful guidelines pertaining to the designs. What we do know however, is that Apple may introduce one or more variants of the iPad in the future. This first report reveals and confirms the much anticipated feature of all: a front side camera that will be used with Apple's FaceTime video calling application.

One New iPad Design Confirms Front Side – FaceTime Camera

The new iPad design is just that, a single industrial design. This particular design doesn't illustrate a backside camera but that doesn't mean that Apple can't or won't surprise us with one. But on paper, for now at least, we only see a design with a single camera.

UPDATE: Some of the new design patents are very difficult to interpret as they lack detail. Many in the community believe that the so called face side camera is in fact the iPad's light sensor. As you'll see in our second report about a landscape docking option, there are more features that are difficult to figure out. Until the new iPad arrives, we can't say if the front side camera is just that or if the design was misinterpreted. Time will tell.  

UPDATE 2: I unapologetically don't own an iPad at the moment, as it lacks certain features that I want, such as a FaceTime Camera. The debate this morning, amongst some, that the face side camera was really the iPad's light sensor doesn't fly. For one thing, as you could see below, design 10010055.9M002 has no representation of either a sensor or camera. How could that be? The current iPad has a sensor and more than likely all iPads to come will have a light sensor. In contrast, design 10010055.9M001 has a camera. Furthermore, Apple's US and Canadian Patent Figures for the iPad, don't show the light sensor even though it's on the present product. 

I went to the Apple Store later this morning to take a closer look at the iPad's "light sensor." Are you kidding me? You need a magnifying glass to see the damn thing. Did you see the camera on the iPhone 4? Yes, small, but something that you could actually see, like in the designs in this report. Sorry folks, but at the end of the day, I just don't buy into the light sensor angle at all and reconfirm my position that this is a design illustrating a face side camera - based on closer inspection of the actual product and the contrast that Apple makes in the designs noted below.  

One New iPad Design Doesn't Illustrate a Back Side Camera

China's Patent & Trademark Office: Registry Form for New iPad Design

Registered in China: Apple's iPad Camera Connector

Apple's Standing Design Team

Most of Apple's new industrial designs come from a core team of designers which includes Bartley Andre, Daniel Coster, Daniele De Iuliis, Evans Hankey, Richard Howarth, Jonathan Ive, Duncan Kerr, Shin Nishibori, Matthew Dean Rohrbach, Peter Russell-Clarke, Douglas Satzger, Christopher Stringer, Eugene Whang and Rico Zorkendorfer.

Notice: Patently Apple presents only a brief summary of patents with associated graphic(s) for journalistic news purposes as each such patent application and/or Granted Patent is revealed by the U.S. Patent & Trade Office. Readers are cautioned that the full text of any patent application and/or Issued Patent should be read in its entirety for further details. For additional information on any granted patent noted above, simply feed the individual patent number(s) into this search engine.