iTravel: Apple's Future Travel Centric App for the iPhone
Christina Warrens of Mashable covered our iTunes Concert Ticket + report last week and added that "Delta Airlines, which is headquartered in my hometown, supports digital boarding passes at some of its bigger airports. I love this because it is one less thing to print out and one fewer line to stand in for a boarding pass." Well, Apple appears to agree with that thinking because they're working on a new travel check-in application that they're simply calling "iTravel." Apple is obviously working with the Airlines to ensure that the iPhone will be up to standard when new ticketless systems roll out in the coming years. Apple's iTravel focuses on such matters as airline check-in and baggage identification, advanced electronic ID, car rentals, hotel and airline reservations and so forth. Apple's iTravel is yet another Near Field Communications based application within a host of recent revelations. It would appear, at least on the surface – that Apple may be working on a new suite of NFC related applications for a future iPhone. Perhaps such a suite could be ready by the time they roll out their iPhone 4G next year.
Transportation ticketing has traditionally involved a pre-printed ticket which is scanned at a departure station. For example, transportation tickets may be printed at home with a barcode or a QR code (i.e., a 3-dimensional barcode) encoded with information about the traveler and/or the travel (e.g., name, destination, departure time, schedule number, etc.). In addition, this information may be included in plain language on the printed ticket. A traveler may be required to present this pre-printed ticket to gain admission to the transportation depot (e.g., airport, train station, but station, etc.), to pass through a security check-point, and/or to board the vehicle for transportation.
For example, in order to board an airplane at an airport, a traveler may be asked to present his pre-printed ticket in order to check in to his flight, to pass through the Transportation Security Administration (TSA) checkpoint, and to enter the gangway to board the airplane. The traveler may also be required to present photo identification at some or all of these locations. The ticket and/or identification may also be required to retrieve luggage from a baggage claim station at the traveler's destination. In addition to carrying the ticket and identification, the traveler may be carrying luggage and/or carry-on bags to the ticket counter; bags, a laptop, and shoes through the TSA checkpoint. This could result in having to juggle multiple items while presenting a paper ticket and/or identification. This is often inconvenient and may lead to forgotten items, lost tickets and/or identification and other hassles.
Furthermore, printing out paper tickets consumes natural resources and costs money every time a ticket is printed. Indeed, many airlines charge a traveler considerable fees to receive an airline-printed ticket. Accordingly, a traveler is generally expected to have a pre-printed ticket in his hands upon arrival at the transportation depot.
Apple's patent addresses these issues. The patent generally relates to transportation check-in and, more particularly, to employing near field communication for identification and ticketing by transportation providers.
Apple's iTravel Application for Handhelds & Computers
Apple's iPhone as depicted in patent FIG. 2 below may include the Near Field Communications (NFC) interface (#34). Because the NFC interface may permit communication at a very short range, the location of the NFC interface in the iPhone may be indicated on the exterior of the enclosure (#42), as illustrated in patent FIG. 2. The NFC interface may enable the iPhone to communicate with RFID tags and/or other NFC-enabled electronic devices. For example, the NFC interface may enable transmission of electronic travel documents to transportation and/or security personnel, as described further below.
The upgraded iPhone camera (#36) may be used to obtain digital images of travel documents. The iPhone may thereafter employ optical character recognition (OCR) software, barcode reading software, and/or QR code reading software to extract ticket information from the image.
The NFC interface may permit near field communication between the iMac (#62) and other NFC enabled electronic devices 10, such as Apple's iPhone. Additionally, the NFC interface may also enable the iMac to receive electronic ticket data from an RFID tag located on a ticket.
The iMac's user interface (#20) may include a variety of icons in the dock, such as the travel management application icon 44. When the travel management application icon is selected, another version of the travel management application optimized for the iMac may open. The travel management application may enable a user to obtain, store, or use travel documents.
The iMac's camera (#36) may obtain, among other things, a digital image of a transportation ticket and/or identification. With the digital image, the iMac and/or iPhone may employ optical character recognition (OCR) software, barcode-reading software, or QR-code-reading software to extract ticket information from the image.
Apple's iTicket for Buying a Travel Ticket or Checking in Baggage
Turning to Apple's patent FIG. 4 below we see a perspective view of a ticketing and baggage check counter (#78) having an NFC-enabled counter kiosk (#80). The NFC-enabled counter kiosk may communicate with the iPhone to purchase a transportation ticket and/or to check in for travel. The user may also use an electronic travel ticket and/or electronic identification at the counter kiosk to check in for travel, including checking in luggage. The electronic travel ticket may include a unique identifier, such as a digital code, which may be utilized to look up and/or alter information regarding a traveler's reservation in a networked database.
The counter kiosk may generally include a traveler interface (#82) and an agent interface (#84). The NFC interface may permit near field communication between the counter kiosk and other NFC enabled iPhone. The traveler interface includes a touch-touch display and a credit card scanner (#88). A luggage scale (#90) may also be coupled to or in communication with the counter kiosk to enable detection and weighing of the traveler's luggage.
To enable purchase and/or redemption of an electronic travel ticket, the traveler interface may communicate with the agent interface and various other computers over a variety of networks. By way of example, the traveler interface may be coupled to the agent interface via a direct connection or a LAN. The counter kiosk may communicate with a local server over a local network or a web service over the Internet. The local server or the web service may track, for example, reservation information, whether a traveler has checked in, if the traveler has checked in any bags, and so forth.
In addition, traveler identification information, such as a photograph, fingerprint, or retinal scan, may be accessed from the local server or the web service for verification of the traveler's identity. The camera (#36), a fingerprint scanner (#94), and/or a retina scanner (#96) may also be incorporated into the traveler interface to enable enhanced traveler identification for security purposes.
Apple's patent FIG. 5 illustrates an NFC-enabled unmanned kiosk 100 which may be configured to enable a user with an iPhone to obtain an electronic travel reservation or to check in using an existing electronic travel reservation. The unmanned kiosk may function largely in the same manner as the counter kiosk 80 of FIG. 4, but may operate without a human agent.
In Apple's patent FIG. 6 noted above we see an example of a security checkpoint (#120) which may include a line entrance kiosk (#122) that may include the NFC interface. A traveler may approach the line entrance kiosk and move their iPhone to within the range of the NFC interface. The kiosk may then receive traveler identification information from the iPhone such as the traveler's name, picture, and description etc.
In another embodiment, a unique identifier may be transmitted from the iPhone to the line entrance kiosk whereby the traveler's identification information may be downloaded from a networked database. As described above, the identification information may include a picture, description, fingerprint, retinal scan, and so forth. In some embodiments, a camera, fingerprint scanner and/or retina scanner (not shown) may be incorporated into the line entrance kiosk to enable automatic identity verification (e.g., via facial recognition, fingerprint comparisons, or retina comparisons). In the illustrated embodiment, the security official may compare the traveler to a picture on the display before allowing the traveler to stand in the line. The traveler may move their iPhone within range of the kiosk again to receive confirmation that the traveler's identification was checked.
The information collected at the line entrance kiosk is then transferred to the next phases of security such as the metal detector and/or carry-on luggage scanner areas to assist security personnel. Upon approaching the metal detector (#128), for example, the traveler may move their iPhone within range of the NFC interface to transmit a confirmation that the traveler's identification was verified at the line entrance kiosk.
Boarding Gate Check
After passing through the security checkpoint, the traveler may be required to present the travel reservation information and/or identification at a boarding gate 140, illustrated in patent FIG. 7, before boarding a transportation vehicle 142 (e.g., plane, train, bus, cruise ship, etc.). For example, a boarding kiosk (#144) may be placed next to an entrance to the transportation vehicle to enable one last check of the traveler's documents before boarding. The traveler moves their iPod within range of the NFC interface of the kiosk to verify that the traveler is getting on the right flight.
Apple's iTravel App: Exemplary Screenshots
Upon selection of the travel management application icon 44 on an iPhone (see FIG. 2 above) – listed as iTravel – the travel management application is launched and you'll see the iTravel home screen. The home screen (#220) may include a number of user selectable buttons as indicated below, such as "Make Reservation" (e.g., purchase a ticket, reserve a hotel room, book a rental car, etc.), "Retrieve Reservation" and so forth.
The check-in/baggage claim screen (#236) that is illustrated in Apple's patent FIG. 10 above provides a list of recent and future user-selectable reservations (#238) stored in the travel management application iTravel. The user may be prompted to select a reservation by touching the details of that reservation. If the traveler has more reservations than will reasonably fit on the screen, multiple pages of the screen may be employed. A page indicator (#240) may indicate which page the traveler is on and how many other pages of reservations are available.
Further, selection of the "Baggage Claim" button (#254) on the reservation screen (#248) may display the baggage claim information transmitted to the iPhone during the update. The baggage claim information may include, for example, a list of identifying codes, bar codes, QR codes, or similar identifying information associated with the tags placed on the traveler's checked luggage (FIG. 8, block 208).
Apple's iTravel: Reservation Functions
In order to make a new reservation, the user may select the "Make Reservation" button (#224) to access an exemplary reservation screen (#262), illustrated in patent FIG. 13 below. The reservation screen may include a number of user-selectable travel options from which the user may choose to make a reservation. For example, the reservation screen may include a "Flight" button, a "Hotel" button, a "Car Rental" button, "Cruise" button, a "Train" button, a "Bus" button, and so forth. The user may select the button corresponding to the type of travel reservation desired.
An exemplary "Search for Flight" screen noted in patent FIG. 14 is designed for a flight search; however, it should be understood that similar search screens may be presented for each type of travel reservation offered through the travel management application. On the search screen (#276), text entry boxes (#278 and #280) may enable the user to enter departure and destination cities/airports, respectively.
Storing Identification on iTravel
In order to store identification on the iPhone, the user may select the last button shown on iTravel's home page in FIG.9 above - called the "Identification" button. An identification options screen (#420) may then be displayed, as illustrated in patent FIG. 32 below. The identification options screen may include user-selectable buttons, such as, for example, a "Load Identification" button (#422); a "Transmit Identification" button (#424); and a "Delete Identification" button (#425).
If the user selects the "Enter ID Number" button (#430) from the screen (#426 of FIG. 33), an entry screen (#444), illustrated in FIG. 36, may be displayed. The entry screen may include, for example, a nickname text entry box (#446), an identification type drop-down menu (#448), an authority drop-down menu (#450), and an identification number text entry box (#452). Text entry may be facilitated by a virtual QWERTY keyboard. Again, the user may enter a nickname for the identification in the text entry box. The identification type drop-down menu may include options such as "Passport" and "Driver's License."
Apple credits Gloria Lin and Amir Mikhak as the inventors of this patent application which was filed in April 2010 and originally filed in Q3 2008. This marks Apple's fourth major NFC related patent application published in April. To view Apple's other NFC related patents, see our new Tech: NFC section.
One More Thing: You have to love Apple's sense of humor with the addition of "Apple Airlines" integrated into patent FIG. 31. Well ... I think it's a joke - Ha! But who knows with Apple.
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Major Update August 2010: Apple Hires NFC Expert
Update February 2011: Image from Apple's "iPad is Iconic" Ad
I’m a Mac user, iPhone evangelist and Apple shareholder and I embrace the game changing initiative in play. I’m also a principal in a business that provides contact center services to major travel firms. The reality is that in travel, things don’t always go as planned and (killer apps aside) ONLY the help of live humans can make things right.
Last week, I ordered (via phone) the new iPad. I had an amazing customer experience with Apple. A few minutes ago, I downloaded Jack Johnson’s latest from iTunes – As everyone knows that is a mindless transaction anymore. It will be interesting to see how well Apple integrates a philosophy of amazing customer service into its travel offering. Getting a Caribbean vacation right for a hard working family of four is waaaaay different than downloading a tune or taking an order for an iPad…
Posted by: Scott Bell | April 28, 2010 at 07:38 AM
This has been happening all over Europe for more than a year. Paperless checkin, by reading an electronic boarding barcode, is used at every European airport today.
Posted by: F.Schenk | April 26, 2010 at 01:47 PM
@gtpax, I don't know Apples plan for such integrations, however, I understand there are middle-man companies like Sabre and others alike performs/develops and integrates such systems. Not suggesting that its not difficult, however, it has been done before for airlines themselves.
Posted by: ChumChum | April 23, 2010 at 10:05 AM
Very nice description of very smooth and efficient booking & check-in/boarding processes. Remains a centric question: How will Apple iTravel interface with the several systems an airline uses to offer reservation and check-in services to the passenger. Seamless interfaces will need to be built to most airline reservation, inventory and departure control systems, for the application to have a universal usage. Quite a challenge ahead.
Posted by: gtpax | April 23, 2010 at 04:12 AM
Sounds excellent. Can't wait for this to arrive soon enough and eliminate any interaction with the surly humans now still interjected between me and the airplane!
Posted by: JEBworks | April 22, 2010 at 09:17 AM
With Apple's recent patent applications which appear sensible and promising, one question strike me. What are the load of PhDs Google hired doing?
Posted by: bonelyfish | April 21, 2010 at 11:19 AM