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March 04, 2010


I'm not sure if Apple would resurrect the Newton, but I'm sure Apple is going to take over the ebook industry like they did with the music industry.

Apple's association with the scientific genius of Isaac Newton is pretty obvious, just as was the case with the brilliant personalities used in the Think Different campaign. Apple wouldn't want to relinquish this association, even if it doesn't have a particular use for it at the moment. Also, the Newton logo was around long enough (most of the 90s) for people to associate it with Apple. It's also a cute design that could easily be reused for other things.

Imagine Apple wouldn't be too happy if it lapsed and another company started using it!

Based on Apple trying to acquire iPhone and iPad trademarks, it's not surprising that they chose to renew it. Whether or not they actually use it for something is anyones guess. It doesn't look like Jobs likes to use product names that were introduced before his return.

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