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March 01, 2010


This would be a big step for Apple as they would be going head-to-head against Microsoft on a grander level now. Apple doesn't have a presence in the enterprise world because currently they don't have such infrastructure to support businesses like Microsoft does.

Could the joint venture be between Apple and the customer - something to progress from the workshops Apple already does - like the one to one service, but on a more group format?

You come in with your goal - scanning, music, setting up something, starting on an app etc - and Apple provides help with this. Kind of making it a bit more informal than just lecturing passing customers.

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