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December 08, 2009


That's the top cover of a new 21.5" iMac box. The "Use of this product are subject to acceptance of the software license agreement..." messages (in eight different languages) have been covered up by some new legalese. Apple often covers up the same area when some new text needs to appear on the outside of the box.

Think Different was my favorite marketing campaign from Apple. A lot more than just funny commercials. They really should resurrect it and revive the posters and, in fact, do a lot more in celebration of this vision that came true.

Great videos by the way - and great that you now have a permanent record of them on your site.

Most excellent news!

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