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Apple Acquires a Key Trademark: TabletMac

Notebook to Tablet - cover graphic 

MacRumors broke the news this morning that Apple had acquired Axiotron's 'TabletMac' trademark in 2008. In this brief report we provide additional USPTO documentation to confirm this transaction while confirming that Apple's official registered trademark date took effect on March 17, 2009.  The report also questions the irrational thinking that Apple will only have one kind of tablet computer in the future.   


USPTO Document: 2008 Registered Trademark TabletMac Assigned to AxioTron, Inc.


1 - Axiotron Inc. - registered TabletMac - Nov 25, 2008

USPTO Document: New 2009 TabletMac Principal Register – Apple Inc.


2 - USPTO Principal Register March 17, 2009

USPTO Document: Post Registration Office Action


3 - post registration offic action


USPTO Document: Revocation of Attorney


4 - USPTO Revocation of Attorney and-or Appointment of Attorney - re TabletMac


Apple's Notebook-Tablet Hybrid Concept  


5 - apple hybrid notebook tablet concept 

In July 2008, one of Apple's patents divulged a notebook-tablet hybrid. The patent titled "Application Programming Interfaces for Gesture Operations," stated that the "the laptop device 3300 can be converted into a tablet device as illustrated in FIG. 33B and FIG. 33C." This was illustrated in a series of three patents covering multi-touch gesturing, scrolling and Synchronization.  


It's conceivable that Apple could eventually decide to use the trademark acquired from AxioTron in its original form of TabletMac, rearrange it to be MacTablet or simply shelf the trademark for something more to their liking – be it iTablet or perhaps even the resurrected iBook – should they one day introduce a notebook-tablet hybrid.


Apple legal obviously saw that AxioTron's trademark could one day interfere with a future Apple trademark filing and acted preemptively. Apple originally ran into some minor problems with Cisco-owned iPhone years back and this move proves that Apple legal is trying to clear the way for Apple's yet-branded tablet in the works. 


Lastly, the traditional notion that Apple has only one tablet design in the pipeline is sadly premature. Just as with Apple's iPod line-up consisting of the iPod Shuffle, nano, Classic, touch and iPhone – This writer isn't convinced of the one-tablet-only thinking in the press today. The Notebook-Tablet combination, as noted in a 2008 Apple patent application above, is clearly another tablet design that Apple is seriously considering for the future.


Notice: Patently Apple presents only a brief summary of new trademarks with associated graphic(s) for journalistic news purposes as each such trademark is revealed by the U.S. and/or other foreign Patent & Trademark Offices. Readers are cautioned that the full text of any patent and/or trademark applications and/or grants should be read in its entirety for further details. To read this report in another major language, check out Yahoo! Babel Fish.


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