China’s Q2 2025 smartphone sell-through is likely to go up slightly YoY, with Huawei and Apple leading the growth, according to preliminary figures from Counterpoint Research’s latest China Smartphone Weekly Sales Tracker.

Huawei is expected to show the highest growth among major brands to take the number one spot in the Chinese market in Q2 2025. Apple saw sales increases in May driven by promotions for the iPhone 16 series, especially the iPhone 16 Pro and iPhone 16 Pro Max. Commenting on Apple’s Q2 performance, Associate Director Ethan Qi said, “Apple’s adjustment of iPhone prices in May was well timed and well received, coming a week ahead of the 618 shopping festival.”

The actual 618 sales period was flat YoY, with most growth occurring during May. Apple claimed the top spot during the sales period, with three iPhone variants securing spots on the top half of the bestseller list.

Huawei’s increase during the promotional period was also evident. Senior Analyst Ivan Lam said, “Huawei is still riding high on the loyalty of its core users as they replace their old phones with new Huawei releases.”

China Smartphone Sell-through Share by OEM for Q2-2025 showed that Apple gained 8% for Q2 while Huawei gained 12% year-over-year. Vivo fell 9%.  For more, read the full Counterpoint report.

On June 27th, Patently Apple posted a report titled “Apple smartphones lead China’s 618 Online shopping festival, Ranking First in both Sales Volume and Value. According to the TechInsights report, Apple topped the list in both sales and value, with iPhone 16 Pro , 16 Pro Max and 16 becoming the best-selling models in the entire market.