According to a new IDC report, India’s smartphone market shipped 32 million smartphones in 1Q25, with a 5.5% decline YoY (year-over-year), making it the second consecutive quarter of decline in shipments. Weak consumer demand and surplus inventory from the previous quarter continue to pose challenges – yet not for Apple.

Apple registered the highest YoY growth of 23% amongst the Top 5 brands, shipping a first-quarter record of three million units in 1Q25. iPhone 16 was the highest shipped model, accounting for 4% of overall India shipments during the quarter.

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ASPs (average selling price) reached a record of US$274 in 1Q25, growing by 4% YoY. The mass-budget (US$100<US$200) segment declined by 21.9% YoY, with a 40% share, down from 48% a year ago. The premium segment (US$600<US$800) registered the highest growth of 78.6%, with share up from 2% to 4%. iPhone 16 alone accounted for 32% of the shipments in this segment. The mid-premium segment (US$400<US$600) also saw strong growth of 74%, with share reaching 6% from 3%. Apple and Samsung’s share increased in this segment, led by iPhone 13 and Galaxy A56.

29 million 5G smartphones were shipped in the quarter. The share of 5G smartphone shipments increased to 88%, up from 69% in 1Q24, with ASPs declining by 11% YoY to US$300. Within 5G, the share of the low-end (sub- US$100) segment reached 7% led by affordable new launches, while 45% of the shipments were still within the mass budget segment of (US$100<US$200). Apple iPhone 16, Xiaomi Redmi 14C, OPPO K12x/A3x and realme 14x were the highest shipped 5G models in 1Q25.