Elon Musk has hounded OpenAI with various lawsuits and OpenAI has countersued. Now Sam Altman is thinking of taking a more aggressive move against Musk. According to a report by The Verge,  OpenAI is working on its own X-like social network.

While the project is still in early stages, we’re told there’s an internal prototype focused on ChatGPT’s image generation that has a social feed. CEO Sam Altman has been privately asking outsiders for feedback about the project, our sources say. It’s unclear if OpenAI’s plan is to release the social network as a separate app or integrate it into ChatGPT, which became the most downloaded app globally last month. An OpenAI spokesperson didn’t respond in time for publication.

Launching a social network in or around ChatGPT would likely increase Altman’s already-bitter rivalry with Elon Musk.

Entering the social media market also puts OpenAI on more of a collision course with Meta, which we’re told is planning to add a social feed to its coming standalone app for its AI assistant.

OpenAI has a lot going on, of course, and it’s unclear if its early-stage social media project will ever see the light of day. But its existence inside OpenAI shows how the company is thinking about expansion at a time when expectations for its future growth are sky high. For more, read the full report by The Verge.