During Apple's Financial Conference Call held on January 30^th, Apple's CEO Tim Cook noted that "iPad revenue was $8.1 billion, up 15% from a year ago." Today, Canalys reported on worldwide tablet shipments that grew 5.6% year on year in Q4 2024, reaching 39.9 million units. This brought total shipments for full-year 2024 to 147.6 million units, up 9.2% compared with 2023. Growth was seen in all regions except North America, marking a healthy recovery from the lows of 2023.

Apple expanded its leading position with 14% growth in Q4 2024, and a modest 5.3% increase for the full year, shipping 16.9 million iPads in the quarter. This growth was fueled by the release of new iPad Mini and iPad Air models. For the full year, Apple led the market with 38.6% market share and 5.3% growth.

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Apple has recently reaffirmed its commitment to India – one of the largest smartphone and PC markets – by expanding its presence and opening new stores to strengthen its position in the region in the coming year. All these factors point toward a healthy environment for tablets this year, but US tariffs will remain a risk that could dent demand, particularly for high-end devices.”

Himani Mukka, Research Manager at Canalys: "Consumer tablets are set for a more constrained performance this year, but there will be pockets of opportunity for vendors to target,” said Mukka. “Even in China, where government subsidies have significantly bolstered electronics sales, tablet shipments saw only single-digit growth in the fourth quarter of 2024. But the subsidy program is set to extend into 2025, providing vendors with additional scope to drive consumer interest."