Apple's CEO and Apple Team are charged up about the release of their updated iPhone SE 4 (which may be rebranded) next Wednesday
On February sixth Patently Apple posted a report titled "A Gurman Rumor: Apple's iPhone SE 4 is Finally set to arrive in the coming days." While that didn't happen this week, Apple's Chief Executive Officer Tim Cook made if clear that the iPhone SE 4 was arriving on Wednesday, February 19. Cook's tweet stated: "Get ready to meet the newest member of the family.” Cook didn't mention the iPhone by name. Will they officially rebrand it?
Get ready to meet the newest member of the family.
— Tim Cook (@tim_cook) February 13, 2025
Wednesday, February 19. #AppleLaunch pic.twitter.com/0ML0NfMedu
The new version will resemble the iPhone 14, with a larger screen and Face ID. That will mark the end of the home button, the iconic interface introduced with the original iPhone by co-founder Steve Jobs in 2007. A possible clue in Cook’s message: The animation he posted appears to show the shape of a home button disappearing.
The new model will also include Apple Intelligence and the A18 chip, which is currently featured in the iPhone 16, Bloomberg News has reported. And in a notable shift, the model will be Apple’s first device with an in-house cellular modem chip, replacing components from Qualcomm Inc. Apple plans to bring that chip to a new slimmer iPhone this fall, and an upgraded version of the part will appear in its iPhone Pro models in 2026.
Beyond the new iPhone model, Apple has a slew of other devices in the works for the first half of 2025. That includes a MacBook Air with an M4 chip and upgrades to its low-end and iPad Air models. It’s also working on its first smart home hub with a display for this year, in addition to a new AirTag tracking device and upgraded pro-level desktop computers. As usual, the company will have fresh iPhone and Apple Watch models out in the fall as well.
The current iPhone SE is $429, while the new model is expected to be priced slightly higher due to its numerous upgrades.
The “newest member of the family” comment from Cook suggests that Apple might be planning to rebrand the iPhone SE, a model that first appeared in 2016. Bloomberg.
Patently Apple noted the rumor about the possible iPhone SE 4 rebranding at the end of a January 02, 2025 rumor report. With so many qualitative upgrades on the way, rebranding the iPhone SE 4 could shake things up.