It's being reported late this afternoon that "Apple Inc. plans to unveil a long-anticipated overhaul of the iPhone SE in the coming days, a move that will modernize its lower-cost model in a bid to spur growth and entice consumers to switch from other brands." The SE will allow Apple to regain some market share it had lost to Chinese Vendors with cheaper models. It will also boost sales in emerging markets like India, Brazil and more.  

Apple expects to announce the device as early as next week, ahead of it going on sale later in the month. Apple is unlikely to hold a launch event for the device, opting to reveal it on its website instead, said the people, who asked not to be identified because the plans are private.

The new version of SE will look more like the iPhone 14 and also include Apple Intelligence, the company’s AI software. It will also include a larger display with Face ID and also include a speedier A18 chip, which will help support Apple Intelligence. And finally, the SE 4 will be Apple’s first with an in-house cellular modem, replacing a component from Qualcomm Inc., as reported on back in December. It will have a larger screen with Face ID and also include a speedier A18 chip, which will help support Apple Intelligence. For more, read the full Bloomberg report.

Will Apple introduce it in the form of an ad during Super Bowl LIX? Only time will tell.