State Farm cancels Super Bowl Ad, delays ‘Severance’ tie-In spots due to L.A. fires & the 'Adventures of Dick Turpin' series gets Scrapped
The Completely Made-Up Adventures Of Dick Turpin is no more. Season 2 of the Apple TV+ comedy has been shut down after Noel Fielding pulled out around three-quarters of the way through the shoot.
The Sun newspaper first reported on Dick Turpin’s demise. Deadline understands that Season 2 cannot be salvaged and that producer Big Talk Studios has disbanded the cast and crew.
The Sun reported that Fielding “failed to come to work” at the start of 2025 after the series paused for the Christmas holiday." For more, read the full Deadline report.
Citing L.A. Wildfires, State Farm Cancels Super Bowl Ad, Delays ‘Severance’ Tie-In Spots
Citing the L.A. wildfires, insurance provider State Farm has canceled plans to run an ad on next month’s Super Bowl and also delayed production of a tie-in campaign with Apple TV+ series Severance.
The Super Bowl ad was to have marked a return to the Big Game for the insurer, whose outing last year starring Arnold Schwarzenegger and Danny DeVito ranked as one of the best-received spots during the telecast. It finished No. 1 on USA Today‘s AdMeter viewer survey.
No details had yet been released for this year’s expected Super Bowl ad, but circumstances in Southern California have complicated the optics of a jokey 30 seconds of airtime costing several million dollars.
Ad Age was the first to report on the Super Bowl ad cancellation. Ad Week also reported on the Super Bowl pullout and had the initial news that State Farm is pausing production of a series of co-branded spots tied into Season 2 of Severance. On-screen pitchman Jake from State Farm interacts with characters from the series and had been slated to appear at last week’s L.A. premiere for the new season, which was scrapped due to the fires. For more on this, read the second full Deadline report.
Archive: Apple TV News