Brand Finance Ranks Apple as the World's Most Valuable Brand in 2025 with NVIDIA breaking into the to ten
Apple is once again the world’s most valuable brand. Brand Finance, the world’s leading brand valuation consultancy, values Apple’s brand at USD574.5 billion for 2025, keeping it ahead of its closest rival, Microsoft, valued at USD461 billion. Except for 2023, when Apple briefly trailed Amazon by a margin of just 1%, it has held the top spot as the world’s most valuable brand since 2021.
Apple leads the way among 193 American brands featured in the ranking, collectively contributing over half of the total. China and Germany follow as the second and third most valuable countries, with 69 and 27 brands respectively, accounting for 15% and 6% of the total brand value
Brand Finance also analyzed what brands have grown the most since 2020. While technology is clearly a high-growth sector over the longer term, the depth of Brand Finance data and research provides a revealing and nuanced view. The analysis includes TikTok – although Brand Finance began valuing the brand in 2022, its 79% growth in 4 years puts it in the same league as the other high-growth brands.
- TikTok/Douyin: brand value of USD105.8 billion, up from USD59.0 billion (in 2022)
- DraftKings: brand value of USD5.1 billion, up from USD18 million in 2020
- Fanduel: brand value of USD7.0 billion, up from USD56 million in 2020
- NVIDIA: brand value of USD87.9 billion, up from USD4.7 billion in 2020
- AMD: brand value of USD11.0 billion, up from USD1.4 billion in 2020
- Pinduoduo: brand value of USD13.0 billion, up from USD2.5 billion in 2020
- BYD: brand value of USD14.0 billion, up from USD3.1 billion in 2020
- Apple: brand value of USD574.5 billion, up from USD140.5 billion in 2020
- TSMC: brand value of USD34.2 billion, up from US8.6 billion in 2020
- Microsoft: brand value of USD461.1 billion, up from USD117.1 billion in 2020
- Lilly: brand value of USD8.0 billion, up from USD2.1 billion in 2020
Google, the world’s third most valuable brand, saw its brand value increase by 24% to USD413 billion. Ongoing investments in AI have enhanced Google’s reputation for innovation while strengthening its consumer appeal and trust.
Amazon, with a 15% increase in brand value to USD356.4 billion, continues to integrate AI across its operations, from personalised recommendations to advanced logistics. These efforts have solidified its reputation as a customer-focused brand, driving sustained growth.
For the second consecutive year, WeChat is the world’s strongest brand, with a Brand Strength Index (BSI) score of 95.2 out of 100 and an AAA+ brand strength rating. WeChat’s comprehensive ecosystem and seamless integration capability continue to propel the Chinese brand as a global leader.
While Semiconductor brands NVIDIA, AMD, and TSMC advanced new technologies in 2025, tech giants Apple and Microsoft lead from the front, continuing to innovate from their dominant positions in an evolving and growing market.
NVIDIA's brand value soared 98%, entering the top ten brands for the first time.