Apple beats overall PC growth in Q4-2024 with the highest amongst the other four Top PC Vendors
PC shipments during the fourth quarter of 2024 grew 1.8% from the prior year with global volumes reaching 68.9 million shipments, according to preliminary results from the International Data Corporation (IDC). The US and some European countries showed strong performance due to end-of-year sale promotions. Apple outperformed the industry's 1.8% growth with a stellar 17.3% growth year-over-year as presented in the IDC chart below.
Ryan Reith, group vice president with IDC's Worldwide Device Trackers: The overall macroeconomic concerns seem to be overshadowing some of the progress and excitement around AI PCs. However, IDC maintains the view that the impact that on-device AI will have on the industry will be positive, even if the inflection point is delayed. When the industry is trying to push new AI PCs that come with higher cost at a time when use cases are still being vetted and budgets are tight, that is clearly going to be a challenge.