A new Microsoft patent details more of their work on a traditional Foldable Form Factor design that would appeal to Android Developers
With the iPhone Slim model coming to market in 2025, Samsung & other competitors are racing to get ahead of Apple

Analytical Firm Canalys has confirmed Apple's First Fifth Place Victory in the Indian Smartphone Market in Q4 2024

10.0z9 -Apple India

On Friday (Jan. 17) Patently Apple posted a report titled "Apple Finally broke into the top 5 Smartphone vendors in India in Q4 2024 & has become the Brand of Choice among young Indians." Today, Canalys, a marketing, analytics, and research firm confirmed Apple's victory of cracking the top five smartphone vendors in India in Q24 with the best Q4 growth of any vendor.

While Indian smartphone shipments fell 4% to 37.2 million units in Q4 2024, Apple shipped 4.0 million units and captured fifth place for the first time, bolstered by aggressive promotions and strong festive demand. Apple delivered the best Q4 annual growth at 39% amongst the five smartphone vendors.

Sanyam Chaurasia, Senior Analyst at Canalys: “Apple has broken into the top five in the Indian smartphone market for the first time, with a continued focus on driving upgrades and strengthening its ecosystem. In 2024, the competition in the ultra-premium segment has intensified amid aggressive launches from Android vendors. Consequently, Apple has been assertive with channel-driven promotions, particularly during competitors’ flagship launches, ahead of iPhone releases and festive seasons. Beyond instant cashback and discounting, programs like the ‘Buyback Program’ and the ‘iPhone for Life Program – offering interest-free EMI plans’ have significantly driven affordability and boosted upgrades. Merchants are willing to absorb the cost of running these zero-interest programs, recognizing Apple’s strong brand appeal as a key driver. Going forward, Apple will focus on three key areas – driving Pro series upgrades for existing customers post local production price adjustments, expanding into lower-tier cities to attract new iOS users amid the high aspirational value of iPhones and boosting ecosystem demand across the market.”

2 Q4-24 Indian smartphone market

10.0F1 - Apple Market Statistics Bar