Today a report by The Register started by stated that things aren't entirely going to plan for Apple's generative AI system, after the recently introduced service attracted the ire of the British Broadcasting Corporation (BBC).

Apple Intelligence generated a headline of a BBC news story that popped up on iPhones late last week, claiming that Luigi Mangione, a man arrested over the murder of healthcare insurance CEO Brian Thomson, had shot himself. This summary was not true and sparked a complaint from the UK's national broadcaster.

"This one caused some jitters and has fed into a mood that AI-generated products can be a bad fit for news especially. Our Head of News is big on verify and truth, etc., so the BBC will really want to make a fuss when this happens so everyone knows it's wrong and not our fault."

The mistake comes as smartphone users show apathy to AI services being hoisted onto their devices. In a recent survey of 2,000 smartphone users (of which more than 1,000 had an iPhone capable of running Apple Intelligence), 73 percent of iPhone users said AI features added little or no value. A little more than one in ten believed AI features were "very valuable."

For context, it seems some Samsung users are even more blasé about AI. Eighty-seven percent said AI features added little or no value, despite the tech giant pumping them into devices. for more, read the full report from The Register.