In a new report by Brand Finance that note that Apple has reclaimed the top spot as the most valuable tech brand of 2024, overtaking Amazon from past year. Apple is the world’s most valuable tech brand ranked in 2024, overtaking Amazon from the past year, with a staggering brand value rise of 74% to USD516.6 billion, supported by its ability to maintain a premium pricing strategy and strong brand equity. Apple maintains a strong Brand Strength Index (BSI) score of 86.5 of 100 and an associated brand strength rating of AAA, an improvement from last year’s AAA- rating.

Microsoft ranks second while Google(brand value up 19% to USD333.4 billion) takes the third spot as the most valuable tech brand ranked.

Apple has highest Sustainability Perceptions Value and Microsoft holds highest positive gap value. The 2024 Sustainability Perceptions Index finds that in the technology sector, Apple has the highest Sustainability Perceptions Value of USD33.3 billion.

Brand value is understood as the net economic benefit that a brand owner receives by licensing the brand on the open market. Below are the top 15 brands and their growth for 2024:

• Apple, United States, $516.582 billion / +73.6%
• Microsoft, United States, $340.442 billion / +77.7%
• Google, United States, $333.441 billion / +18.5%
• Amazon, United States, $308.926 billion / +3.2%
• TikTok/ Douyin China: US$84.199 billion/+28.2%
• Samsung, South Korea, $82.211 billion / -0.6%
• Facebook, United States, $75.716 billion / +28.4%
• Instagram, United States, $70.443 billion / +48.5%
• Oracle, United States, $53.099 billion / +34.2%
• NVIDIA, United States, $44.488 billion / +162.9%
• Weixin / Wechat, China
• Accenture (United States)
• Tencent, China
• YouTube, United States
• Huawei, China

The other big highlight from Brand Finance was all about NVIDIA. According to the report, "NVIDIA's brand value growth skyrockets, surges by 163% to reach USD44.5 billion. NVIDIA and Microsoft brand values have increased significantly, with NVIDIA rising by 163% to USD44.5 billion and Microsoft by 78% to USD340.4 billion), due to their pioneering AI innovations that are making a substantial impact across various industries, according to a new report by Brand Finance.

NVIDIA, a key supplier of chips in the AI space, gained the position as the fastest-growing technology brand this year. The brand climbed 19 ranks to occupy the 10th spot among the most valuable tech brands ranked globally. Brand Finance’s brand tracking data also reveals that the brand is perceived as highly innovative whilst familiarity, consideration and recommendation levels increased in 2024 supporting the brand strength index score to rise above 80 with a brand strength rating of AAA-.

WIPO (World Intellectual Property Office) on Global Brands

In a second statistical report on global brands we learn that Global Brand Value Surged to $13 Trillion with the US Dominating Nearly Half the Market. The report notes that In 2024, the top four brands in the world were Apple, Microsoft, Google and Amazon.

The United States led by far in absolute brand value, equaling almost 6 trillion USD in 2022. 45% of global brand value more than the following 10 economies combined.