In March Patently Apple posted a report titled "BOE is reportedly the Leading Contender for OLED displays for the 2025 iPhone SE." Today we're learning that Apple is nearing production of an updated iPhone SE that will become its new entry-level model, according to people with knowledge of the matter.

The release will mark the first update to the iPhone SE since 2022, when Apple added 5G capability to the device. With their upcoming model, Apple will finally move away from the old home button design and transition to an edge-to-edge screen.

The SE overhaul will help Apple compete in the low-end smartphone market, where it faces tough competition from Android devices — especially in China. The current model costs $429, which is hundreds less than the standard iPhone but more expensive than many of its rivals. Modernizing the SE so it looks more like its higher-end siblings should help entice budget-minded shoppers and potentially win back market share lost to brands such as Huawei and Xiaomi.

The new SE phone is expected to support Apple Intelligence, an upcoming suite of AI tools that will also work with the iPhone 16 and the high-end versions of last year’s iPhone 15. The new model will resemble the iPhone 14, including the notch cutout at the top. The current SE more closely resembles the iPhone 8, the last standard version to include a home button.

The next-gen 2025 iPad Air models will focus on internal improvements. In addition, Apple is reportedly preparing an updated versions of its Magic Keyboard accessory that will bring some of the features of the iPad Pro keyboard down-market. For more, read the full Bloomberg report.