Apple remained the Global Leader in Tablets in Q2-24 with more than 5-Tiimes Huawei's Market Share
A new analytical report published today states that global tablet shipments grew 15% YoY in Q2 2024, despite a slow period historically, according to Counterpoint. The market witnessed a return to form in Q2 2024 as Apple and Samsung both had new releases compared to none the previous year. Apple released a redesigned iPad Air and new iPad Pro.
Apple remains the Global tablet leader with 37% market share with 14% year-over-year growth. While Huawei might be doing well with their tablets in "Mainland China" (excluding Hong Kong) they only held 7% of market.
Commenting on the immediate outlook of the tablet market, Associate Director Liz Lee said, “Global tablet market shipments look promising for the rest of 2024 stacked with releases of the new iPad and iPad Mini on top of Samsung’s flagship S series, both expected in the latter half of the year. As improving macroeconomic conditions continue to restore demand to healthy levels, we expect to see an increasing contribution from emerging market regions for 2024.”
Apple is expected to release a refreshed iPad mini later this month which will bolster Q4 iPad statistics.