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Amazon's Prime Video will be adding Apple TV+ to its streamer options in the U.S. later this month

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It's being reported this morning that Apple TV+ will become available on Prime Video later this month in the U.S. for $9.99 per month, in a boost for the iPhone maker which has lagged behind streaming rivals Netflix, Disney+ and Prime Video itself.

The Apple TV+ streaming service, known for its original series like Ted Lasso, The Morning Show and Severance, has so far differentiated itself in the streaming landscape with a focus on in-house content, a strategy that has helped it garner 72 Emmy Award nominations.

Apple TV+, however, is among the streaming platforms with the highest number of customers cancelling a subscription, while Netflix has the lowest, according to market research firm Antenna.

According to Reuters, Amazon will add Apple TV+ as a channel on Prime Video, where other streaming services like HBO Max, Discovery+, Starz, Showtime, and Paramount+ are already available.

Customers cancelling their Apple TV+ subscriptions isn't a surprise considering that Apple drags series out on a weekly basis like cable TV annoyingly does. Prime and Netflix, for the majority of new series, allows a customer to enjoy the full series at one time. Customers love binge-watching a series. Apple should consider a shift in its annoying strategy to see if they can retain customers.

10.0F - Apple News