After the Launch of Qualcomm's Snapdragon 8 Elite, Apple is set to introduce their M4 processor in a series of refreshed Macs next week+
On Monday Patently Apple posted a report titled " Snapdragon 8 Elite: 10 ways Qualcomm’s Oryon CPU and other features will revolutionize your next Android smartphone." CNET reported that " The 8 Elite uses a second-generation Oryon CPU with a 3-nanometer process (smaller than the 4nm of last year's Kryo CPU), which helps enable the chip's 45% greater efficiency. Upgrades in chip architecture have led to 45% better overall performance, but the more interesting benefit is a 62% improvement in web browsing performance -- meaning consumers should see websites and web-based apps load faster." Next week Apple will through their counter punch.
This afternoon we learned that Apple is planning a week of announcements related to the Mac computer lineup, marketing executive Greg Joswiak said in a social media post, signaling that highly anticipated models with the new M4 chip are on the way.
“Mac your calendars!” he said on X, adding a winking emoji. “We have an exciting week of announcements ahead, starting on Monday morning. Stay tuned…”
Though Joswiak didn’t specify what products Apple will unveil, Bloomberg News has reported that the rollout will include the first Macs with M4 processors.
The Bloomberg report notes that "The M4 chip was first announced in May as part of the latest iPad Pro and includes improvements to processing for artificial intelligence tasks, as well as general speed increases to the CPU, or central processing unit. The Macs coming next week with the chip will be the iMac, MacBook Pro and Mac mini, Bloomberg News has reported.
The company’s AI platform — called Apple Intelligence — also is set to debut next week. The software will launch as part of updates to iOS, iPadOS and macOS as early as Oct. 28, Bloomberg News has reported. The M4 chips will be especially adept at running AI features, though the software will also work on current Macs.
The base version of the M4 chip will come to the iMac, a low-end 14-inch MacBook Pro and the entry-level Mac mini. A higher-end, Pro variant will be included in a more premium version of the new mini model. The more upscale MacBook Pro is slated to get higher-performing versions of the M4 chip as well.
While the new iMac and MacBook Pro models will look like the current versions, the Mac mini will get its first major external redesign in more than a decade. It will be far smaller and approach the size of the Apple TV set-top box. And at least some versions will have five USB-C ports for connecting to accessories.
For the first time in several years, Apple will also refresh its Magic Keyboard, Magic Mouse and Magic Trackpad accessories. The new models will swap out the Lightning port and use USB-C for charging — part of a broader switch spurred by European Union regulations."
Considering that Apple is "planning a week of announcements," does that mean a series of web announcements? Apple didn't issue an official event announcement.
That aside, I'm sure that the M4 and Snapdragon 8 Elite will be compared next week and it'll be interesting to know who will have the winning processor for the holiday season.