While Sir Jonathan Ive might always be remembered as Apple's former chief design officer, Ive has been building LoveFrom, his creative collective and consultancy. Until now, the brand has featured the kind of minimal branding you might expect from the man behind some of Apple's most famous products. But the simple wordmark has just gained an adorable animal addition.

LoveFrom has introduced its new mascot, Montgomery the bear, with a delightfully animated splash screen on its website, which sees the creature climb atop the LoveFrom wordmark – but not before sniffing the user's cursor. Indeed, while some have claimed brand mascots to be irrelevant in 2024, it's clear they're still alive and kicking. For more, read the full report by Creative Bloq.

If it's not a mascot, then perhaps it's a sign that the mighty bear of design is coming out of hibernation. Remember that on Monday Patently Apple posted a report titled "Jonathan Ive & OpenAI's Secret Generative AI Device Plan is moving forward as they seek to raise $1Billion for the project."  Many Apple fans are hoping to see Ive pull off a hit device and wake Apple up from upgrade boredom.