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Jonathan Ive & OpenAI's Secret Generative AI Device Plan is moving forward as they seek to raise $1Billion for the project

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In late December 2023, Patently Apple posted a rumor report titled "Apple's VP of iPhone and Apple Watch Design is set to Join Jony Ive and Open AI's Sam Altman on a 2024 AI Device Project." The report noted that "legendary designer Jony Ive and OpenAI’s Sam Altman are enlisting Apple's VP of iPhone and Apple Watch product design, Tang Yew T., to work on a new artificial intelligence hardware project, aiming to create devices with the latest capabilities."

Jony Ive has confirmed that he’s working with OpenAI CEO Sam Altman on an AI hardware project. The confirmation came today as part of a profile of Ive in The New York Times

There aren’t a lot of details on the project. Ive reportedly met Altman through Brian Chesky, the CEO of Airbnb, and the venture is being funded by Ive and the Emerson Collective. The Times reports it could raise $1 billion in funding by the end of the year.

The project only has 10 employees currently, but they include Tang Tan and Evans Hankey, two key people who worked with Ive on the iPhone. LoveFrom, Ive’s company, is leading the device’s design, according to the report. The team is reportedly now working out of a 32,000-square-foot office building in San Francisco, part of a $90 million strip of real estate that Ive has bought up on single city block.

As for the device itself? The Times says that Ive and Altman discussed “how generative AI made it possible to create a new computing device because the technology could do more for users than traditional software” due to its ability to handle complicated requests. Last year it was rumored to be inspired by touchscreen technology and the original iPhone. For more, read the report from The Verge.

For those wanting to lean more of the report on Ive in the New York Times, read the full report by The Indian Times.

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