In a new analytical report Priyansh Tiwari, Research Analyst, Devices Research, IDC India & South Asia stated that tablets in “The consumer segment had a third consecutive quarter of YoY growth. There has been increased demand for tablets priced at US$200-US$300 as vendors are introducing products with good specifications in this relatively affordable price range. Discounts and cashbacks make the purchases more lucrative, leading to robust demand for consumer tablets, and this trend is expected to continue in the near future. ”

Apple landed in third spot with a share of 9.5%. It did well in both the commercial and consumer segments, growing by 9.8%YoY and 13.2% YoY, respectively. Its growth in the consumer segment was driven by new product launches and subsequent price cuts across the older lineup.

It should be noted that the statistics have been distorted with Acer coming out of nowhere in Q2-23 to being number two in Q2-24 due to contracts with the Indian educational system. Such contracts enabled Acer to experience 1,548.4% growth year-over-year.

Samsung led the tablet market India again with a share of 48.7% in 2Q24 as it topped the charts in both the commercial and consumer segments with shares of 54.1% and 38%, respectively. While an increased presence in public sector education projects helped Samsung reach strong numbers in the commercial segment, its heavy inventory push targeting online sales helped it in the consumer segment.

Without educational projects and contracts, Apple would have been in second place in Q2-24. We’ll see over the next two quarters if this market distortion will subside.