ByteDance has expanded its offering of a software that can generate videos based on text prompts, joining a growing number of Chinese tech firms entering an emerging market also targeted by ChatGPT creator OpenAI.

Since Microsoft-backed OpenAI unveiled in February its text-to-video model Sora, which is not open for public use yet, Chinese companies have rapidly developed similar tools, with several launching models accessible to users.

Jimeng AI, developed by ByteDance-owned Faceu Technology, is now available on the Apple App Store for Chinese users, Reuters' checks showed on Tuesday, following its release on Android on July 31.

The launch of a text-to-video model by the parent of short video app firm TikTok follows a series of similar model releases in recent months in China.

Jimeng AI offers subscriptions at 69 yuan (US$9.65) monthly or 659 yuan (us$92 annually. Each plan allows users to create about 2,050 images or 168 AI videos per month. For more, read the full Reuters report.