We're learning this morning that Apple could charge its users up to $20 for its advanced artificial intelligence features, analysts told CNBC, as the company looks to boost the growth of its lucrative services business.

When Apple announced its AI system in June, the company promised a bolstered Siri voice assistant, as well as features including the ability to automatically generate emails and images. While these features will roll out slowly, with regions such as China and Europe initially not receiving access, Apple could charge a subscription for the more advanced apps, analysts said.

Neil Shah, partner at Counterpoint Research, said investment in AI is expensive and Apple will want to pass that cost onto its users.

“Software and services makes it more lucrative for Apple to pass it on with the Apple One subscription model,” Shah told CNBC in an interview last week.

Apple One costs $19.95 a month and gives users access to various Apple services including Apple Music.

Shah said Apple could charge between $10 and $20 for Apple Intelligence, potentially as part of Apple One, for more premium AI features.

“Apple is one of the few connected devices companies that has successfully monetized the value-added services it offers,” Ben Wood, chief of research at CCS Insight, told CNBC this week.

“As a result, it has set a precedent with its users that they have to pay for more premium services. On this basis, it can’t be ruled out that Apple may choose to charge for more advanced features within its Apple Intelligence offering.”

It is not unusual for technology firms to charge for their AI offerings. OpenAI, for example has a subscription fee for more advanced ChatGPT features and Microsoft charges for its AI Copilot tool. For more on this, read the full CNBC report.

With economic times as hard as they are right now, charging a subscription fee to access Apple Intelligence would seem to be a bit of a gamble. What's your take on this? Send in your comments below or on our Twitter feed.